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Engaged employees make the world go round. When employees feel happier and more satisfied in the workplace, they’re more productive as well as more likely to stay with your company for longer and improve your bottom line. 

Employee engagement surveys are a phenomenal way of measuring employee satisfaction and engagement over time. By harnessing the power of these surveys, you can identify actionable insights that help you create a better workplace for everyone. 

Employee engagement is the extent to which employees feel valued and involved in their everyday work. There’s plenty of debate among human resources professionals and researchers about the particular dimensions that make up employee engagement. But at its core, it comes down to whether employees feel invested in their company’s mission and success. 

An employee engagement survey measures not only employee happiness but also their dedication to your company's mission and outcomes. 

It's therefore vital to measure employee engagement since it’s an important indicator of your business's health and an excellent way to spot areas for improvement.

There are four distinct levels of employee engagement that can help establish a benchmark for future recurring surveys:

  1. Highly engaged employees: Highly engaged employees are brand advocates and have a favourable opinion of their company. They demonstrate a strong connection with their team and perform duties outside the scope of their job responsibilities to help the company succeed. They believe in the overall goals and vision of the organisation.
  1. Moderately engaged employees: These employees may have a general understanding of their role in their company but barely do any work over and above their duties and responsibilities. These employees are dependable workers with the potential to excel. However, something is usually holding them back.
  1. Barely engaged employees: These are employees who are barely engaged and do the bare minimum. These employees view their work as a chore. They usually don't clearly understand how important a role they play in ensuring the company's success. Consequently, they're generally looking for other job opportunities.
  1. Disengaged employees: Disengaged employees are unhappy and demonstrate no commitment to their work responsibilities. Their disconnection from their job duties, the company mission and the company vision feeds their discontent. They actively spread their negativity among their colleagues.

When employees feel engaged with their work, they’re more fulfilled and more motivated. Gallup studies have, for a long time, demonstrated that employee engagement influences performance, retention, productivity and employee loyalty.

Employees with higher levels of engagement typically have a forward-thinking disposition with regard to their company. They’ll come up with ways to improve work operations, demonstrate a team-oriented mindset and show strong leadership skills that help elevate moderately engaged employees.

With its vast range of benefits, employee engagement is vital to the success of your organisation. An engaged workforce results in a more productive and profitable organisation. We’re not talking about tiny increments here, either. The Gallup State of the Global Workplace 2023 report suggests a 23% increase in profitability for companies with highly engaged employees.

Such an impressive percentage increase shows it's not just the case that businesses should measure employee engagement but rather that they simply can’t afford not to.

What’s the difference between employee engagement and employee satisfaction? Although there’s an overlap between the two, far more dimensions define employee engagement than employee satisfaction. In other words, it's highly likely that an engaged employee is satisfied, but not all satisfied employees are engaged. 

A good employee engagement survey would measure the following factors: