Operator Benchmarking Survey

The Coffee & Foodservice Operator Lockdown Benchmarking Survey

This survey has been designed to establish benchmarks for coffee and foodservice operators. Benchmarking enables you to compare your own business performance pre and post lockdown with the industry average and hopefully start to prepare for what results might look like post-lockdown.

If you are a roaster and also wish to take part, please copy this link https://www.surveymonkey.co.uk/r/RWXSGN9 into your browser.

Every participant in the survey will receive a FREE copy of the report that will come from this and the accompanying consumer survey.

All of the results from the questions are kept confidential and will be aggregated, so none of your personal sensitive financial information will be seen or attributed directly to your business.

As per current GDPR laws your information WILL NOT BE SHARED individually and will be securely saved, only used to create averages and aggregated results.

The survey has been brought to you by Anya Marco, coffee industry expert (see more at www.anyamarco.com) with the invaluable help and input from Steve Lovegrove, Max Dubiel, Redemption Roasters, Maxwell Colonna-Dashwood, Colonna Coffee, Henry Ayres, The Gentlemen Baristas and The Beverage Standards Association.

Please note, inputting false data will only mean you will be benchmarking your business against incorrect averages, inputting zeros will make your submission ineligible for the report, please support each other by being honest.

Let’s begin

Question Title

* 1. Please enter your name, company and email address to be sent the report.

Name

Company

Email Address

Question Title

* 2. How do you define your business?

Independent Specialty Coffee Shop

Independent Café

Specialty Coffee Chain (more than 3 sites)

Branded Non Specialty Coffee Chain (more than 3 sites)

Sandwich Shops/Food-To-Go Operator

Fast Food Operator Chain (more than 3 sites)

Independent Restaurant

Restaurant Chain (more than 3 sites)

Hotel/B&B

Pub/Bar

Independent Fast Food Operator

Hospitality Provider (Contract Caterer/Catering Provider)

Supplier/Wholesaler

Other (please specify)

Question Title

* 3. How did your like-for-like growth for the total business (comparable sales year-on-year for same sites excluding new openings) look for the six-months pre lockdown? Please select only 1 option

+ 10% or more

+5 to 10%

0 to +5%

0% / No Change

0 to -5%

- 5 to -10%

- 10% or more

Question Title

* 4. Pre-lockdown, what did your share of sales revenue, combining to-go and eat in, comprise of in % terms? (e.g. 60% coffee, 5% other hot bev, 5% cold beverages, 30% food, 0% online sales, 0% other, 0% alcohol). For multi-site businesses please enter the average across all sites.
Please enter a number for each category

Coffee

Other Hot Beverages

Cold Beverages

Food

Alcohol

Online Sales

Other

Question Title

* 5. Pre-lockdown, what was your operating profit margin [Operating Profit Margin = (Operating Income ÷ Sales) × 100] for your previous year’s trading? For multi-site businesses please enter the average for the business. Please select only 1 option

Less than 0%

0-5%

6-10%

11-15%

16-25%

26%+

Question Title

* 6. Please indicate as accurately as you can the following:

Average ticket pre-lockdown (Multi site businesses indicate average across all sites e.g site 1 = 5, site 2 = 4.5, site 3 = 6, average = 5.20)

Average daily transactions pre-lockdown (Multi site businesses indicate your average per site for the entire business)

Headcount pre-lockdown (total business)

Monthly average sales/revenue pre-lockdown (Multi site businesses please indicate an average across all sites e.g site 1 = 28,000, site 2 = 30,000, site 3 = 40,000 site average = 32,660)

Operator Benchmarking Survey

The Coffee & Foodservice Operator Lockdown Benchmarking Survey

Question Title

* 1. Please enter your name, company and email address to be sent the report.

Question Title

* 2. How do you define your business?

Question Title

* 3. How did your like-for-like growth for the total business (comparable sales year-on-year for same sites excluding new openings) look for the six-months pre lockdown? Please select only 1 option

Question Title

Question Title

* 5. Pre-lockdown, what was your operating profit margin [Operating Profit Margin = (Operating Income ÷ Sales) × 100] for your previous year’s trading? For multi-site businesses please enter the average for the business. Please select only 1 option

Question Title

* 6. Please indicate as accurately as you can the following:

Question Title

* 7. Including board members and directors what proportion of your company have you furloughed? Please enter the %