Skip to content
Check Screen Reader Mode to make this survey compatible with screen readers.
Check Screen Reader Mode to make this survey compatible with screen readers.

Legal Iconoclasts  EXPO #2  16th May 2023:    Profit, Awareness, Strategy & Values

Welcome to the Legal Iconoclasts EXPO#2 survey.

Congratulations, as you fall into the definition of Legal  Iconoclast (after all...you have received this link), we would like to pick your brains and complete the survey we have created for EXPO#2.
 
Our aim is to find out a little more about how value-based pricing (VBP)  works in law firms and how your people embrace it, if at all! We want to discover opportunities and identify the  levers to pull and low hanging fruit to help identify and generate more value for the firm, clients and create a better work-life balance for those who work in the legal profession.
 
We have asked 24 questions and it  will take about 10-15  minutes to answer them all. We have also asked for your comments, so feel free to use the comments box. We suspect the shared knowledge from the comments will be really interesting- so fill your boots and the boxes!
 
Everyone participating in EXPO#2 and those who have received details about it, have had the same link from us, so we can’t track who says what. It is completely anonymous.
 
 
If you do take part, you can gain a copy of the complete findings and ideas on best practice, if you send an email to shaun@bigyellowpenguin.co.uk. Hopefully this will help you identify how to improve the profitability of your firm. 
 
Thanks in advance for your support and participation.
1.I believe those who work in my firm understand the profitability of the business
2.Those that work in my firm understand the difference between cashflow and profitability.
3.I believe those who work in the firm know how our revenue streams support the delivery of the firms strategy.
4.I believe my colleagues understand the relationship between running the business and pricing.
5.I believe that all those who work at my firm agree we should have a profitable business.
6.I believe that those who work in my firm understand how decisions they make on matters impacts profitability.
7.The current pricing and charging model in my firm  reflects my personal values (the way I like to do things)
8.I believe that our  firm's pricing and charging model  is a good reflection of  our brand values.
9.We have  pricing policies which  are clearly defined, understood and adhered to in the firm.
10.I am confident that what we do helps and benefits  our clients
11.Which of these are issues within your firm?
12.I believe my firm regularly reduces  prices based on what competitors charge.
13.Those in my firm consistently create accurate and well scoped pricing proposals which they send to clients.
14.My colleagues and I  know who the most profitable clients are at our firm.
15.My colleagues and I know how to deal with price objections from clients when we receive them.
16.We price clients differently based on a number of factors one of which is  whether we feel we are going to enjoy working with them.
17.My colleagues and I understand how to produce pricing proposals which contain different service and price options for clients to consider.
18.When someone new joins your firm, how is pricing training undertaken?
19.How are your pricing policies documented?
20.How is pricing set at your firm?
21.How is pricing reviewed at your firm?
22.I believe those in our firm understand that individual and group wellbeing directly impacts profitability
23.I believe that those who work in my firm are as effective at advocating and prioritising their own wellbeing as they are at  looking after clients’ interests.
24.Does your firm have different pricing models for different practice areas?
Current Progress,
0 of 24 answered