On 20 July 2022 Executive members for the Shadow Authority for Cumberland Council agreed on the future identity of the new council.
As a result the council now boasts a new concept design for a logo. The preferred design takes its inspiration from the Cumberland Flag and features a Grass-of-Parnassus flower which is the county flower of Cumberland. It contains two parallel waved lines, representing the area’s fells and mountains, coast and lakes. The colours of blue and green also link to this natural theme.
Whilst the logo reflects the area’s heritage, the typeface is contemporary, showing Cumberland as a modern, forward-thinking place to live, work and invest in.
It was whittled down from a number of options that were considered by officers and members. The final design has been created by a member of the design staff at Carlisle City Council, and reflects the vision of the new authority.
A series of focus group sessions will now take place to further refine the design and develop a corporate identity manual ahead of its adoption in the Autumn.
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