Would you sabotage a competitor?

Looking to find out how far you would go to compete against another business.

Dislcaimer: We don't advocate to run any of these techniques. The survey is simply to identify opinions.

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* 1. What business sector are you in?

Advertising/marketing/PR

Business/Finance

Education/training

Charity

Retail/Hospitality

Travel/Tourism

Healthcare

Customer Services

Creative Arts and Design

Computer and IT

Accountancy

Recruitment and HR

Legal Services

Other (please specify)

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* 2. How long have you been running your business?

0-5 years

5-10 years

10 years +

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* 3. Do you currently hire a digital marketing company?

Yes

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* 4. What is your level of SEO knowledge?

I am expert

I know a fair amount

I know enough to get by

I know a little

I know nothing

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* 5. Has your business suffered due to the COVID-19 pandemic?

Yes

A little

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* 6. Would you sabotage a competitor?

Yes

Depends on the circumstance

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* 7. Do you know if you have sabotaged a competitor?

Yes

Don't know

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* 8. What would be the reason you have or would sabotage a competitor? Please select all that apply

Lack of traffic to your website

Your competitor is doing ‘black hat’ SEO to get ahead

They hog several important positions in the SERPS for shared keywords

Their website doesn’t look good/professional

You know you can out-rank them

You have a better product/service

To get their clients/make them lose their clients

Loss of business since COVID

Personal grudge against the business owner

Disgruntled ex-employee

Google is unfair – my site deserves to rank better

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* 9. Which of the following techniques have you used or would use to sabotage a competitor? Please select all that apply

Run a link spam campaign

Fake reviews on popular review platforms

Flooding a competitors’ business social media profiles with fake comments or spammy/low quality links

Having bots click on their PPC ads to waste time/drain ad spend

Running a negative influencer campaign

Fake stories/press releases

Hacking a website

DDoS attacks (blasting a site with spam traffic to take it down)

Offline one (damaging their signage/offline marketing materials

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* 10. Have you been caught by competitors?

Yes

N/A