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2023 NAI/FIPP Survey of the Magazine Industry

Native Advertising 2023 Survey

Welcome to the latest global survey on native advertising in the magazine industry. 

This survey was put on hold during the pandemic so we are excited to take the pulse of the industry after a prolonged break. 

We value your insights immensely, as they help us understand and unfold the dynamics and trends within the industry as a whole.

In return for your participation, you will receive the full results of the survey before it is published. You will also be entered into a drawing to receive a free physical copy of FIPP's Innovation in Media World Report. Five winners will be sent a free copy (normally €50 for members and €199 for non-members) following the FIPP conference in June. 

Please state your name and email address at the end of the survey in order to receive your free copy of the FIPP/NAI report and to enter the contest for a free copy of the FIPP Innovation in Media World Report. 
1.In which country is your company based? (HQ)(Required.)
2.What best describes your role?(Required.)
3.How important is native advertising to your company?(Required.)
4.How likely are you to use native advertising as an advertising or service option?(Required.)
5.Of your overall advertising revenues, what percentage came from native advertising in 2021?(Required.)
6.Of your overall advertising revenues, what percentage do you expect will be from native advertising in 2023?(Required.)
7.Of your overall advertising revenues, what percentage do you expect will be from native advertising in 2026?(Required.)
8.What native advertising products and services do you provide to your customers?(Required.)
9.Who produces the native advertising solutions you provide?(Required.)
10.What methods do you use to drive traffic to sponsored content hosted on your site?
11.Do you have a dedicated sales team for native advertising?(Required.)
12.What is your biggest challenge in selling native advertising?
13.How do you price native advertising vs. traditional advertising?(Required.)
14.What do you consider to be the most effective type of native advertising?(Required.)
15.How do you measure the effect of native advertising?(Required.)
16.What are the biggest native advertising opportunities for your company?(Required.)
17.What is your biggest challenge regarding native advertising?(Required.)
18.What do you consider the biggest threat to native advertising?(Required.)
19.How do you label native advertising?(Required.)
20.Name at least one thing that could make your work with native advertising easier?
21.Please share your name and email with us. We will use the data you provide here to send you a link to the report, once it is ready.

NOTE: You must complete this question to be eligible to win a free physical copy of FIPP's Innovation in Media Report. 
22.Sign up for the Native Advertising Institute’s newsletter?
*The Native Advertising Institute's newsletter focuses on creative and strategic content dedicated to helping publishers and marketers become successful with native advertising. By signing up for this newsletter, you agree to receive emails from us containing professional marketing tips on native advertising. We will also send you invitations to and updates on events, masterclasses and our awards program. The newsletters may contain sponsored content which will always be clearly labeled. We look after your data and you can always unsubscribe by clicking the link at the bottom of the newsletter.
23.Sign up for the weekly FIPP World newsletter?
*The weekly FIPP World newsletter provides insight into the most important issues and stories for the magazine media industry. By signing up for this newsletter, you agree to receive relevant marketing emails from FIPP including invitations to and updates on events, awards and other services. The newsletter may contain sponsored content which will always be clearly labeled. We look after your data and you can always unsubscribe by clicking the link at the bottom of the newsletter.