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PR & Comms Agency CRM Use Survey
Agency CRM Adoption Survey
Thank you for taking this quick survey on the adoption / usage of CRM systems by communications and marketing agencies.
1.
Are you currently using a CRM platform to manage your sales & marketing?
Yes
No (pls jump to Q4)
2.
If you are using a CRM, which platform do you use?
Salesforce
HubSpot
Copper
Excel
Other (please specify)
3.
How would you describe the importance of your CRM to your agency's success?
Absolutely mission critical - can't do without it
Important but not essential - good when we use it
Not that important
Waste of time
4.
If not using a CRM, what are the reasons? (tick all that apply)
Cost
Time to administer / manage
Lack of skills within the agency
No requirement
Other
5.
What is the annual turnover of your agency?
below £500k pa
£501k - £750k pa
£751k - £1m pa
£1m - £2m pa
£2m - £5m pa
> £5m pa