Skip to content

The Digital People’s Poll - Retail Media Advertising Investment

The Digital People’s Poll reveals what's really happening in the digital advertising industry by asking you, the digital people, a short set of questions.  Every quarter, IAB Europe will poll the digital advertising industry on a hot topic. This quarter, we are looking at Retail Media and asking whether you see it as a key growth area for digital ad investment? 
1.Are you already investing in retail media advertising?
2.In terms of your business’ advertising investment in retail media, how does this compare to other digital channels?
Higher
The same
Lower
Not sure
Connected TV
Traditional digital channels
Audio
Social media
3.If you are already investing in retail media advertising, how do you see this evolving over the next 12 months?
Privacy & Cookie Notice