Marketing Strategy
1.
What best describes your job title?
Chief Marketing Officer
Head of Marketing
Head of Business Development
Senior Marketing Manager
Senior Business Development Manager
Business Development Manager
Marketing Manager
Other
2.
How would you best describe your firm?
Law Firm
Accountancy
Property
Other (please specify)
3.
What is your firm's turnover?
<£5 million turnover
> £5 million to <£30 million turnover
>£30 to <£60 million turnover
>£60 to <£90 million turnover
>£90 million to < £120 million turnover
> £120 to < £150 million turnover
> £150 million turnover
4.
Did your company grow last year?
Between 0 - 2 %
Between 2 - 4%
Between 4 - 6%
Between 6 - 8%
Over 8%
We didn't grow
5.
Do you have a written marketing strategy?
Yes
No
6.
The firm's marketing strategy is:
Strongly agree
Agree
Neither agree not disagree
Disagree
Strongly disagree
Informed by client feedback
Strongly agree
Agree
Neither agree not disagree
Disagree
Strongly disagree
Looks forward 0-2 years
Strongly agree
Agree
Neither agree not disagree
Disagree
Strongly disagree
Looks forward 2-4 years
Strongly agree
Agree
Neither agree not disagree
Disagree
Strongly disagree
Segments your target market based on their industry sector
Strongly agree
Agree
Neither agree not disagree
Disagree
Strongly disagree
Segments your target market based on their location
Strongly agree
Agree
Neither agree not disagree
Disagree
Strongly disagree
Focuses on your practice groups/service lines
Strongly agree
Agree
Neither agree not disagree
Disagree
Strongly disagree
Focuses on new product development
Strongly agree
Agree
Neither agree not disagree
Disagree
Strongly disagree
Covers how your services meet the needs of your clients
Strongly agree
Agree
Neither agree not disagree
Disagree
Strongly disagree
Includes promotional tactics
Strongly agree
Agree
Neither agree not disagree
Disagree
Strongly disagree
7.
Do you have a formal client feedback programme?
Yes - Formal client interviews and survey
Yes - Surveys only
Yes - Formal client interviews only
No
Other (please specify)
8.
The professionals in my firm are engaged with business development?
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
9.
The professionals in my firm are recognised by management for spending time on business development
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
10.
The professionals in my firm have individual business development plans
Yes - and these align to the overall strategy
Yes - but these do not align to overall strategy
No
Current Progress,
0 of 10 answered