Monster animation Survey

Thanks for taking 5 minutes to tell us what you thought of the Monster animation - you can skip any questions and there is a comment box at the end.

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* 1. Thinking about the Monster animation, how far do you agree or disagree with the following?

	strongly agree	somewhat agree	neither agree nor disagree	somewhat disagree	strongly disagree
It is understandable	It is understandable strongly agree	It is understandable somewhat agree	It is understandable neither agree nor disagree	It is understandable somewhat disagree	It is understandable strongly disagree
It is believable	It is believable strongly agree	It is believable somewhat agree	It is believable neither agree nor disagree	It is believable somewhat disagree	It is believable strongly disagree
It is relevant to me	It is relevant to me strongly agree	It is relevant to me somewhat agree	It is relevant to me neither agree nor disagree	It is relevant to me somewhat disagree	It is relevant to me strongly disagree
It makes me want to do something	It makes me want to do something strongly agree	It makes me want to do something somewhat agree	It makes me want to do something neither agree nor disagree	It makes me want to do something somewhat disagree	It makes me want to do something strongly disagree

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* 2. How did the Monster animation make you feel?

Tick all the options that apply to you.

Angry at companies

Angry at humans in general for destroying nature

Educated about why forests were being destroyed

Inspired to take action

Confused about the issue

Powerless to make a difference

Sad at the loss of nature and animals

Scared for nature and animals

Shocked at the role of meat in destroying forests

None of the above

Other (please specify)

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* 3. Now you've seen the Monster animation, what are you most likely to want to do in response?

Tick all the options that apply to you.

Share the video with friends

Tell friends by word of mouth

Sign a petition to get companies to act

Change my eating habits

Join a Greenpeace Q&A webinar to learn more

Boycott companies that sell industrial meat

Download the kids resources

Book a Greenpeace speaker to talk in your local school or group

Join a local Greenpeace group and take action locally

Donate to support the campaign

None of the above

Other (please specify)

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* 4. After seeing the Monster Animation, how likely are you to support the work of Greenpeace in the future?

Very likely

Somewhat likely

Neither more likely or unlikely

Somewhat unlikely

Very unlikely

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* 5. Why do you think it's important to protect forests?

Please put in order of importance, from 1 (high) to 5 (low).

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* 6. To what extent to you agree with the following statements?

	Strongly Disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
Eating meat every day is a normal thing to do	Eating meat every day is a normal thing to do Strongly Disagree	Eating meat every day is a normal thing to do Disagree	Eating meat every day is a normal thing to do Neither agree nor disagree	Eating meat every day is a normal thing to do Agree	Eating meat every day is a normal thing to do Strongly agree
We should all reduce the amount of meat we eat	We should all reduce the amount of meat we eat Strongly Disagree	We should all reduce the amount of meat we eat Disagree	We should all reduce the amount of meat we eat Neither agree nor disagree	We should all reduce the amount of meat we eat Agree	We should all reduce the amount of meat we eat Strongly agree
Reducing my personal meat consumption is a challenge	Reducing my personal meat consumption is a challenge Strongly Disagree	Reducing my personal meat consumption is a challenge Disagree	Reducing my personal meat consumption is a challenge Neither agree nor disagree	Reducing my personal meat consumption is a challenge Agree	Reducing my personal meat consumption is a challenge Strongly agree
Eating meat is a big driver of deforestation	Eating meat is a big driver of deforestation Strongly Disagree	Eating meat is a big driver of deforestation Disagree	Eating meat is a big driver of deforestation Neither agree nor disagree	Eating meat is a big driver of deforestation Agree	Eating meat is a big driver of deforestation Strongly agree
Industrial meat production increases the likelihood of future pandemics	Industrial meat production increases the likelihood of future pandemics Strongly Disagree	Industrial meat production increases the likelihood of future pandemics Disagree	Industrial meat production increases the likelihood of future pandemics Neither agree nor disagree	Industrial meat production increases the likelihood of future pandemics Agree	Industrial meat production increases the likelihood of future pandemics Strongly agree

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* 7. How often do you eat meat?

Several times a day

Once a day

Three or four times a week

Once or twice a week

Once a month

Never

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* 8. In the next 12 months, are you planning to make a change how much meat you eat?

Significantly reduce

Slightly reduce

No change

Slightly increase

Significantly increase

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* 9. Who is most responsible for reducing the amount of meat eaten around the world?

Please pick two.

Fast food companies eg. McDonalds and KFC

Global food companies eg. Nestle and Unilever

Governments

Individuals

Supermarkets

Other

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* 10. To what extent would these statements motivate you to take action to stop global deforestation, i.e. signing a petition?

	Not at all motivating	Not motivating	Motivating	Highly motivating
When food companies destroy forests for meat, they risk releasing the next global pandemic - putting all of our lives in danger.	When food companies destroy forests for meat, they risk releasing the next global pandemic - putting all of our lives in danger. Not at all motivating	When food companies destroy forests for meat, they risk releasing the next global pandemic - putting all of our lives in danger. Not motivating	When food companies destroy forests for meat, they risk releasing the next global pandemic - putting all of our lives in danger. Motivating	When food companies destroy forests for meat, they risk releasing the next global pandemic - putting all of our lives in danger. Highly motivating	When food companies destroy forests for meat, they risk releasing the next global pandemic - putting all of our lives in danger.
UK brands like Tesco and Burger King broke their promise to stop destroying forests for their food by 2020 - and continue to buy meat from forest destroyers today	UK brands like Tesco and Burger King broke their promise to stop destroying forests for their food by 2020 - and continue to buy meat from forest destroyers today Not at all motivating	UK brands like Tesco and Burger King broke their promise to stop destroying forests for their food by 2020 - and continue to buy meat from forest destroyers today Not motivating	UK brands like Tesco and Burger King broke their promise to stop destroying forests for their food by 2020 - and continue to buy meat from forest destroyers today Motivating	UK brands like Tesco and Burger King broke their promise to stop destroying forests for their food by 2020 - and continue to buy meat from forest destroyers today Highly motivating	UK brands like Tesco and Burger King broke their promise to stop destroying forests for their food by 2020 - and continue to buy meat from forest destroyers today
Across Brazil an area almost equivalent to the size of the UK has burned so far this year.	Across Brazil an area almost equivalent to the size of the UK has burned so far this year. Not at all motivating	Across Brazil an area almost equivalent to the size of the UK has burned so far this year. Not motivating	Across Brazil an area almost equivalent to the size of the UK has burned so far this year. Motivating	Across Brazil an area almost equivalent to the size of the UK has burned so far this year. Highly motivating	Across Brazil an area almost equivalent to the size of the UK has burned so far this year.
Of all the mammals in the world, only 4% are wild, the rest are livestock (60%) and humans (36%).	Of all the mammals in the world, only 4% are wild, the rest are livestock (60%) and humans (36%). Not at all motivating	Of all the mammals in the world, only 4% are wild, the rest are livestock (60%) and humans (36%). Not motivating	Of all the mammals in the world, only 4% are wild, the rest are livestock (60%) and humans (36%). Motivating	Of all the mammals in the world, only 4% are wild, the rest are livestock (60%) and humans (36%). Highly motivating	Of all the mammals in the world, only 4% are wild, the rest are livestock (60%) and humans (36%).
Indigenous People are being violently driven off their lands and even killed if they try to resist the companies destroying forests	Indigenous People are being violently driven off their lands and even killed if they try to resist the companies destroying forests Not at all motivating	Indigenous People are being violently driven off their lands and even killed if they try to resist the companies destroying forests Not motivating	Indigenous People are being violently driven off their lands and even killed if they try to resist the companies destroying forests Motivating	Indigenous People are being violently driven off their lands and even killed if they try to resist the companies destroying forests Highly motivating	Indigenous People are being violently driven off their lands and even killed if they try to resist the companies destroying forests
Of the 263 million tonnes of meat produced globally, 20% of it is lost or wasted. That’s the equivalent of 75 million cows.	Of the 263 million tonnes of meat produced globally, 20% of it is lost or wasted. That’s the equivalent of 75 million cows. Not at all motivating	Of the 263 million tonnes of meat produced globally, 20% of it is lost or wasted. That’s the equivalent of 75 million cows. Not motivating	Of the 263 million tonnes of meat produced globally, 20% of it is lost or wasted. That’s the equivalent of 75 million cows. Motivating	Of the 263 million tonnes of meat produced globally, 20% of it is lost or wasted. That’s the equivalent of 75 million cows. Highly motivating	Of the 263 million tonnes of meat produced globally, 20% of it is lost or wasted. That’s the equivalent of 75 million cows.
The Amazon is perilously close to an irreversible tipping point. Scientists say in the next 10-15 years the forest will no longer be able to produce enough rain to sustain itself and will turn into a dry grassland, releasing billions of tonnes of carbon into the atmosphere	The Amazon is perilously close to an irreversible tipping point. Scientists say in the next 10-15 years the forest will no longer be able to produce enough rain to sustain itself and will turn into a dry grassland, releasing billions of tonnes of carbon into the atmosphere Not at all motivating	The Amazon is perilously close to an irreversible tipping point. Scientists say in the next 10-15 years the forest will no longer be able to produce enough rain to sustain itself and will turn into a dry grassland, releasing billions of tonnes of carbon into the atmosphere Not motivating	The Amazon is perilously close to an irreversible tipping point. Scientists say in the next 10-15 years the forest will no longer be able to produce enough rain to sustain itself and will turn into a dry grassland, releasing billions of tonnes of carbon into the atmosphere Motivating	The Amazon is perilously close to an irreversible tipping point. Scientists say in the next 10-15 years the forest will no longer be able to produce enough rain to sustain itself and will turn into a dry grassland, releasing billions of tonnes of carbon into the atmosphere Highly motivating	The Amazon is perilously close to an irreversible tipping point. Scientists say in the next 10-15 years the forest will no longer be able to produce enough rain to sustain itself and will turn into a dry grassland, releasing billions of tonnes of carbon into the atmosphere

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* 11. How old are you?

0-18

19-24

25-39

40-54

55-73

74+

Prefer not to say

Monster animation Survey

Question Title

* 1. Thinking about the Monster animation, how far do you agree or disagree with the following?

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* 2. How did the Monster animation make you feel? Tick all the options that apply to you.

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* 3. Now you've seen the Monster animation, what are you most likely to want to do in response?Tick all the options that apply to you.

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* 4. After seeing the Monster Animation, how likely are you to support the work of Greenpeace in the future?

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* 5. Why do you think it's important to protect forests? Please put in order of importance, from 1 (high) to 5 (low).

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* 6. To what extent to you agree with the following statements?

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* 7. How often do you eat meat?

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* 8. In the next 12 months, are you planning to make a change how much meat you eat?

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* 9. Who is most responsible for reducing the amount of meat eaten around the world?Please pick two.

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* 10. To what extent would these statements motivate you to take action to stop global deforestation, i.e. signing a petition?

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* 11. How old are you?

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* 12. We'd love to hear your comments on the topic of forests and meat. Thank you.

* 2. How did the Monster animation make you feel?

Tick all the options that apply to you.

* 3. Now you've seen the Monster animation, what are you most likely to want to do in response?

Tick all the options that apply to you.

* 5. Why do you think it's important to protect forests?

Please put in order of importance, from 1 (high) to 5 (low).

* 9. Who is most responsible for reducing the amount of meat eaten around the world?

Please pick two.