'Public goods' from nature: what would you want from an information product?

Yes – I am already involved in a pilot

Yes – I intend to apply for the Sustainable Farming incentive

Yes - I intend to apply for the Local Nature Recovery

Yes - I intend to apply for the Landscape Recovery

Probably but I need to understand it better first

Probably not

Any other thoughts?

Yes – I have already been paid by a company or charity for these actions

Yes – if an opportunity comes my way

Probably but I need to understand it better first

Probably not

Any other thoughts?

Yes – it will make it quicker and easier to apply for more aspects of the schemes

Yes – I think it will be essential to have some supporting information that I do not already have

No – everything should be supplied by the RPA or Defra

No – I see no need for this sort of information product

Any other thoughts?

Yes – this would be useful for my own farm management planning

Yes – once I can see a commercial need for it

Probably not – I am likely to stick to Environmental Land Management schemes

Probably not – this does not interest me

Any other thoughts?

Yearly subscription

Pay as you go

How much would you expect to pay:

Landscape characteristics such as slope angles and soil types

Current extent and quality of natural habitats on your farm (natural capital baseline)

Enhancing nature (biodiversity)

Capturing and storing carbon dioxide

Improving habitats for pollinators

Reducing flooding

Reducing pollution of water courses

Reducing soil from being washed into water courses

Capturing water for irrigation

What have we missed?