NMA 2021 BEST USE OF DATA |
Best Use of Data
This award highlights the publication which has utilised information in the most efficient and effective way to drive a positive reader response in 2020.
The winning entry will be judged on the
• Value brought to the publication
• Innovation, uniqueness and creativity involved
• The sustainability of the models employed
• The depth of collaboration demonstrated within the nominee organisation
The winning entry will be judged on the
• Value brought to the publication
• Innovation, uniqueness and creativity involved
• The sustainability of the models employed
• The depth of collaboration demonstrated within the nominee organisation
The nomination can be supported by a maximum of 3 single pages of sales data, testimony or images. Supporting documents must be submitted in either PDF or JPEG formats.
QUALIFICATION
Entries may be made on behalf of a publication or a publishing group - The initiative must have been to the benefit of a single or group of paid for newspapers or magazines published at regular intervals at least 6 times annually • Have implemented the strategy or initiative in the 18 months up to September 2020