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What are the emerging technology trends which will impact retail in the UK?

This survey has been created by a Leeds Beckett University third year consultancy group completing a project to investigate which current and emerging digital technologies are transforming the online and physical marketplace, and the affect they are having on the power of print. The consultancy group is completing secondary and primary research to build a consultancy report for the BPIF, providing insight into current factors and trends that are changing the way printing companies are operating. 

As part of the primary research, the group are looking to gain an understanding of how businesses and consumers are responding to digital technologies in the printing industry. They would therefore be very appreciative if you could complete a short survey to aid our research. Participation is optional and voluntary and does not require you to travel or mix with other individuals as it is to be completed remotely.  

Before you begin, we would like to remind you of your privacy, protection and rights. 

All contributions will remain anonymous and will be used for research purposes only. 

Electronic anonymised data will be stored on a password protected computer, deleted in May 2022 after the project has been completed. You have the right to freely withdraw at any moment in time, before or during data collection, with no reasoning or consequence. It will not be possible however to withdraw from the project once you have submitted your answers in an anonymised form. 

Participation is voluntary. No incentive will be provided for participation in the project. 

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* 1. What is your business’ primary operation within the printing industry?

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* 2. What is an approximate number of clients your business serves/accommodates?

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* 3. With your knowledge of the sector, what current digital print technologies do you think are the most utilised by printing companies and why? 

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* 4. With the increase of digitalisation and ecommerce, have you adapted or are looking to adapt your strategy to incorporate the use of social media?

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* 5. If you currently use any social media platform, which platform has been the most successful when engaging with consumers?

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* 6. Do you predict there to be any adverse effects on printing businesses with the increased use of social media advertising?

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* 7. Have you adapted or created products/ services over the last 24 months, due to the major increase of digitalisation?

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* 8. Have you experienced any shifts in consumer preferences and demands over the last 24 months which have caused you to reconsider your printing/technological strategies?

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* 9. Within the last 6 months, have you incorporated any new digital technology to aid printing operations?

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* 10. In your opinion, how do you see the use of emerging digital technologies, such as VR and AR, changing the power of print in the next 10 years?

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* 11. Please share you contact information as further research may be required.

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