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Brand Safety Developments in Europe 2020

This short industry poll should take no longer than 5 minutes. Whilst there are lots of studies which look at consumer views, we want to find out what is actually happening from the advertising industry experts. We want your views on how Brand Safety has been tackled in 2020 and to determine what action needs to be taken in 2021.

This is the second year that IAB Europe is running the Brand Safety poll. We will benchmark the findings against the 2019 results to discover what has changed, how seriously the industry is tackling Brand Safety, and uncover what new challenges have developed in 2020. The full results will provide great insights into how the ecosystem has changed in the last couple of years.
Is your company?
In your role which region / market(s) are you responsible for?
Are the following industry challenges more or less of a challenge than last year:
More of a challenge than last year
The same
Less of a challenge than last year
Brand Safety
Ad blocking
Ad Fraud
Privacy Concerns 
Viewability
Transparency 
With regards to Brand Safety, please answer why you feel it is:
Which stakeholder group is most responsible for ensuring brand safety?
Please state the extent to which you agree or disagree with the following statements about Brand Safety:
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Brand Safety was a key priority for the industry in 2020
The industry has done a good job of tackling Brand Safety in 2020
Brand Safety will be less of a challenge in 2021
Tech innovations are helping to solve Brand Safety concerns
Advertisers are more concerned with Brand Safety than last year
Ensuring brand Safe environments is a key part of all digital media campaigns
Contextual targeting and brand safety are the same
There has been greater demand for Brand suitability this year
Which of the following tools does your company use to ensure Brand Safety?
Yes
No
Inclusion list 
Exclusion list
Verification partners
Keyword targeting 
Do you think Brand Safety requires a bespoke approach to each client's needs?
Please specify if you use any additional tools to ensure Brand Safety?
What role is Brand Suitability playing in your campaign planning?
Which industry vertical shows the greatest concern for Brand Safety?
Which brand(s) are pushing the industry to tackle Brand Safety?
This year, did you read IAB Europe's Guide to Brand Safety & Brand Suitability?
As well as releasing a guide on Brand safety in 2020, IAB Europe set up a new taskforce called 'Quality & Transparency' and produced a series of webinars on the subject. Do you have any feedback on IAB Europe's outputs for 2020? And what else could IAB Europe do in 2021 to further address Brand Safety?
Finally, what needs to happen by the industry in 2021 to further tackle Brand Safety?