Corporate Reputation & Non-Executive Directors

Thank you for your willingness to contribute your views to this important research initiative, exploring the relationship between corporate reputation and the role of the non-executive director.  

Reputation is considered to be the level of trust, admiration and respect stakeholders have of an organisation. It is a benchmark based on various factors, from financial performance to customer service, with recent studies concluding that reputation is critical to the long-term success and sustainability of a business, while reputational damage is frequently cited as one of the key risks facing organisations of all stripes today.

Despite corporate reputation issues rising in prominence and commanding the attention of shareholders, the C-Suite and company Boards, little research or data has been produced regarding the role and remit of NEDs (particularly given their independent / external viewpoint) regarding both the protection and enhancement of their organisation’s reputation.

This survey is intended to address this issue. It will explore how you, as a current or aspiring NED, interact or expect to interact with reputational issues, as well as your opinions on broader corporate reputation management. This research initiative is being undertaken jointly by the Non-Executive Directors Association (NEDA), the members association supporting NEDs at each stage of their professional life-cycle, and Infinite Global, an international communications firm.

The survey is a total of 20 questions in three sections, and will take no more than 5-10 minutes to complete. Your responses will be anonymous and completely non-attributable.