Tough Truths - what impact has COVID-19 had on the pitch process?

The recent developments around coronavirus is creating new challenges as to how we do business.

Working and finding new agencies traditionally required face to face contact, whether it was chemistry meetings, attending events or running pitches.

Whether it’s existing partners, or potential new suppliers, we’re keen to understand what alternatives there are and how you would like agencies to approach engaging with you.

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* 1. What company do you work for and what is your job title?

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* 2. What sector do you work in?

FMCG

Retail

Telecommunications

Travel

Automotive

Fashion

Other (please specify)

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* 3. How are you finding business?

We're experiencing increased demand

Business as usual

It's tough going

We've been impacted badly

We're having to reinvent our business

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* 4. What has happened to your planned marketing activity?

We're increasing spend

We're focusing on certain channels

We've put everything on hold for short term

We're cutting spend for year

No change

Not sure

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* 5. Are you concentrating on any particular type of activity in short term?

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* 6. Are you still holding meetings with potential agency partners?

A - Yes

B - No

C - I'd consider if there is a clear policy in place

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* 7. What is your preferred format for meetings over the coming weeks?

Online

Phone

Other (please specify)

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* 8. Do you have a preferred platform for online meetings or calls?

Zoom

PowWowNow

Google Hangouts

Skype

Webex

Other (please specify)

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* 9. Do your company firewalls allow all of these?

Yes

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* 10. Are there any tips you’d recommend to improve format of online meetings or calls in the future?

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* 11. What do you see happening to any upcoming agency reviews?

We will be using a different format

We are putting them on hold for time being

I'm not sure

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* 12. If you're planning to use a different format, what are you currently considering?

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* 13. Will you be attending online webinars / panels?

Yes - already have

Not interested

Planning to soon

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* 14. How else will you be finding out about potential agency and supplier partners?

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* 15. Anything you would like to see from agencies over the coming weeks?

Thank you for completing this survey.

By submitting this survey, I agree with the information I have provided to Upfront Business Development being used for an upcoming report.