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* 1. In what country do you currently reside?

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* 2. What is your age?

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* 3. How many employees work at your company?

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* 4. What best describes your current role?

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* 5. Which of the below does your business primarily target?

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* 6. Is social media important to your business?

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* 7. Have you integrated social media into traditional marketing activities?

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* 8. Are you able to measure the ROI of social media?

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* 9. How do you measure your social media results?

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* 10. Have you set social KPI’s for the year?

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* 11. Rank the following social media marketing benefits in order of importance to your business, with 1 being the least important 8 being the most important.

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* 12. Which of the following platforms do you actively use to market your business?

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* 13. What is the single most important social platform for your business?

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* 14. How will you change your social media use in the future, will your level of activity on the below increase, decrease or remain the same?

  Increase Decrease Stay the same
Facebook
Twitter
LinkedIn
YouTube
Blogging
Google+
Pinterest
Instagram
Snapchat
Forums
StumbleUpon
Reddit
Tumblr
Webinars

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* 15. Who manages your social media platforms?

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* 16. Which forms of paid social do you regularly use?

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* 17. Do you plan to increase your spend in paid social in 2017?

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* 18. Do you plan to increase the percentage of your marketing budget, allocated to social media this year?

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* 19. On a scale of 1 (totally unprepared) to 5 (fully prepared) how would you rate your preparedness for a social media crisis?

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* 20. Did you undertake any social media crisis simulation exercises in the last year?

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* 21. Did your company experience a social media crisis in the last year?

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* 22. Do you have social media guidelines for your employees?

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* 23. Did you recruit social media influencers (e.g. blogger, someone with a large following on social media) to work with your brand in 2016?

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* 24. Have you paid a social media influencer (e.g. blogger, someone with a large following on social media) in 2015?

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* 25. How credible do you think brand endorsements are from paid social media influencers?

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* 26. Do you believe it is ethical to use social media influencers to promote brands?

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* 27. Do you think the use of social media influencers should be regulated?

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* 28. Do you intend to increase your use of social media influencers in 2017?

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* 29. Do you currently undertake real-time social media marketing campaigns?

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* 30. Do you intend to increase the use of video in your 2017 marketing campaigns?

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* 31. To be in with a chance to win an Afternoon Tea voucher for two people at a 5* Dublin Hotel, please enter your name and contact details in the box below.

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