This survey helps insurers see how their company's innovation capability compares to peers.

The questions are adapted for the insurance industry from an article by Morten T. Hansen (professor at the University of California, Berkeley) and Julian Birkinshaw (professor of strategy and entrepreneurship at London Business School).  Their concept is the "Innovation Value Chain".


Please indicate to what extent you agree with the following statements.  Please answer with reference to your own company.

Innovation ideas are ideas about new strategies / processes / products etc. for your company.

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1. Our company culture makes it difficult for our people to put forward innovation ideas (Required.)

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2. I rarely hear our people come up with good innovation ideas of their own (Required.)

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3. Few innovation projects involve people from different parts of the business (Required.)

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4. Our people don’t often exchange innovation ideas with colleagues from other teams (Required.)

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5. Few good innovation ideas come from outside the company (Required.)

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6. Our people often exhibit a “not invented here” attitude – ideas from the outside are not considered as valuable as our own (Required.)

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7. We have tough rules for investment in new ideas – good ideas often don’t get funded (Required.)

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8. We have an excessively risk averse attitude towards investing in innovation ideas (Required.)

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9. Managers often have a hard time getting stakeholder buy-in to develop an innovation idea (Required.)

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10. Projects charged with developing prioritised innovation ideas often don’t finish on time (Required.)

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11. When we've decided to implement an innovation, we're slow to get it done (Required.)

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12. Competitors quickly copy our innovations and often embed them in their own businesses quicker than we embed them in ours (Required.)

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13. We could do better at ensuring that successful innovations are implemented throughout the business (Required.)

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14. Your name

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15. Your company (Required.)

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16. Your role (Required.)

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17. Are you a member of an innovation team (Required.)

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18. Your country (Required.)

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19. Your work email address (so we can authenticate responses and send you results; we will not send your individual responses to this address) (Required.)

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