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Future of Wine

The Future of Wine

Thank you for looking at what we hope to be a very enlightening international survey into how the wine industry sees its future over the next 25 years. 
 
The results will be addressed in a presentation at Wine2Wine in Verona on 4/5 December, appear in Meininger's Wine Business International magazine and in a book to be published later this year by Robert Joseph called The Future Of Wine Has Changed' (25% of proceeds will go to Alzheimer Disease charities)
 
There are a lot of very varied questions, so please skip any for which you have no opinion 
 
In return for answering as many questions as you can, your name will go into the hat to win a bottle of Roederer Cristal.

You will also receive more detailed analysis of the results than will appear in the magazine or book. 
 
 
 
Please feel free to share the link to this survey with other professionals who opinion you respect.
1.Over the next 25 years do you believe that the wine industry will(Required.)
Look pretty much the way it does today
Look a little different
Look significantly different
Look very different
2.Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years (compared to the present day) - IN THE VINEYARD?
Much  less impact
A little less impact
No change
A little more impact
Much more impact
Climate Change
Shortage of water
New forms of irrigation
New regions/styles
New appellations in established countries
New/unfamiliar regions/countries
New/unfamiliar grape varieties/blends
Vine disease
Viticultural consultants
Analytical technology (drones, probes etc)
Robots (pickers, pruners etc)
3.Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years - STYLES
Much less impact
A little less impact
No change
A little more impact
Much more impact
Low and Non-alcoholic wine
Wine fruit cocktails (wine blended with fruit juice etc)
Wine cocktails (wine blended with other beverages)
Multi-regional commercial blends (like Cupcake, the Prisoner etc, as opposed to AOPs/Varietals)
New styles of sparkling wine (not based on Champagne/Prosecco etc)
Sweet wines (Moscato, off-dry reds etc)
Sustainable Wine (made to accredited social and environmental standards)
Organic/Bio wine
Biodynamic wine
Natural wine (‘beyond organic’ - wild yeast, little/no SO2 etc)
Fine (investment) wine
Luxury (ultra high price) wine (not necessarily 'fine wine')
4.Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years - OPINION FORMERS
Much less impact
A little less impact
No change
A little more impact
Much more impact
Brands
Logos
Advertising
Specialist consumer magazines/websites (Decanter, Wine Spectator etc)
Specialist trade magazines/websites (Wines & Vines, Harpers etc)
Marketing consultants
Wine tourism
Events
Experiential marketing
Affinity marketing (working with other products/sectors)
Wine critics
Lifestyle writers
Food writers
Bloggers
Vloggers (video bloggers)
Wine educators
Sommeliers
Peer reviews (Vivino, Delectable, Amazon, etc)
Social media
Consumer Instagram
Professional Instagrammers
Retail store staff
Bots/digital assistants (Alexa, Siri etc)
5.Which platforms will be more/less effective in communicating with consumers - MEDIA
Much less impact
A little less impact
No change
A little more impact
Much more impact
Print
Newspapers
Magazines
Books
Television
Youtube
Radio
Podcasts
Internet
Virtual/Augmented reality
6.In digital, which tools do you think will drive brand awareness - DIGITAL TOOLS
Much less impact
A little less impact
No change
A little more impact
Much more impact
Search
Social Media
Winery websites
Wine media websites
Mobile apps (Vivino/Delectable etc)
Wine e-tailers
Amazon
Wine club subscription services
Non wine websites
7.Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years: DISTRIBUTION
Much less impact
A little less impact
No change
A little more impact
Much more impact
Bulk wine
Private label
Direct selling
Wine Clubs
Amazon
Specialist bricks & mortar retailers
Online retailers
Wine on tap
Smartphone purchase
Scan & Buy
Facebook Messenger/Google/WeChat etc
8.Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years: THREATS/COMPETITION
Much less impact
A little less impact
No change
A little more impact
Much more impact
Anti-alcohol legislation
Alcohol taxation
Advertising/Sponsorship restrictions
Health lobby
Cannabis
Beer
Spirits
New alcoholic drinks
Innovative non-alcoholic drinks
9.Who/what will be the most influential drivers/change-makers of the wine industry over the next 25 years: INNOVATION
Much less impact
A little less impact
No change
A little more impact
Much more impact
Self drive cars
Geo-targeting/Geo-fencing (using consumers location for targeted marketing/selling)
AI - Artificial intelligence / algorithms
Electronic assistants/Bots (Alexa, Echo, Siri etc)
New forms of packaging
Logistics (delivery by drones/self-drive vehicles etc)
E-commerce
10.Over the next 25 years, which of these grape varieties/styles will become more or less popular with consumers internationally
A lot less popular
Less popular
No change
More popular
Much more popular
Albariño
Barbera
Cabernet Sauvignon
Cabernet Franc
Carignan
Gamay
Gewurztraminer
Grenache
Gruner Veltliner
Malbec
Marsanne
Marselan
Merlot
Nebbiolo
Petit Verdot
Pinot Blanc/Bianco
Pinot Noir
Pinot Gris/Grigio
Riesling
Sangiovese
Syrah/Shiraz
Tempranillo
Touriga Nacional
Viognier
Zinfandel
11.Over the next 10 years do you believe that Brexit
12.Finally, a few questions about you. Are you a...  (please tick as many as apply)
13.Family name
14.First name
15.Company
16.Position
17.Country
18.Email
Current Progress,
0 of 18 answered