IAB Europe In-Housing Survey 

In-housing programmatic trading has gone from a nascent trend in recent years to a term that more and more brands and agencies are familiar with. But what is the current status of programmatic in-housing in Europe, and how will it evolve in the future?

Please help us to understand the current landscape by sharing your thoughts and experience of programmatic in-housing by completing this short 5-minute survey.

The deadline to complete the survey is 2 December, 2021.

Thank you for your participation!
IAB Europe
1.In your role which region / market(s) are you responsible for?(Required.)
2.Is your company?(Required.)
3.Where did you first hear about the concept of In-Housing?(Required.)
4.Which of the below areas are being in-housed within your organisation? (Please select the top two priority areas)(Required.)
5.Looking at programmatic media buying specifically, what operational model do you currently have in place?(Required.)
6.Looking at programmatic media buying specifically, which of the following areas are undertaken in-house or outsourced?(Required.)
In-house
Outsourced
Hybrid
N/A
Technology set-up/infrastructure 
Data Management 
Managing partner relationships and contracts 
Campaign execution 
Campaign optimisation 
Ad Operations 
Audience targeting 
Campaign analysis 
Campaign strategy
7.Within programmatic media buying, which of the following areas would you consider outsourcing if you haven't already done so? (Please select all that apply)(Required.)
8.If you have outsourced some programmatic media buying functions, who has the work been outsourced to?(Required.)
9.What are the key drivers for in-housing your programmatic media buying functions? (please select the three most important)(Required.)
10.What are the key challenges of in-housing your programmatic media buying functions? (Please select the three most important)(Required.)
11.If you have some form of in-housing in place for programmatic media buying, have the objectives for doing so changed since the initial implementation?(Required.)
12.If you have some form of in-housing in place for programmatic media buying, are you considering outsourcing any operations?(Required.)
13.If you outsource all of your programmatic media buying operations, are you considering in-housing any operations?(Required.)
14.Do you think in-housing of programmatic media buying will increase or decrease over the next 12 months?(Required.)
15.Do you have any other observations or comments on in-housing programmatic media buying?
16.How long have you personally been working in digital advertising?(Required.)
17.Which of the following best describes your job role?(Required.)
Current Progress,
0 of 17 answered