Welcome to the Gold Standard 2.1 e-Learning exercise

The Gold Standard is the number one symbol of quality in digital advertising and embodies the industry’s commitment to building a sustainable future. Gold Standard certified companies are dedicated to raising standards in digital advertising by ensuring brand safety, preventing ad fraud, working to improve the user experience and showing commitment to user-privacy.

Whether you’re a Gold Standard beginner or need to fill some gaps in your knowledge, this short e-Learning exercise covers all you need to know.

Watch the introduction film, followed by four short explainers, and then answer a few questions on each. You’ll be a Gold Standard expert before you know it.

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* Are you happy for us to send you communications related to the Gold Standard?

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* Before we start, on a scale of 1 - 5, how well do you currently understand the Gold Standard initiative?