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Affiliate Summit Influencer Survey
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1.
Full Name
(Required.)
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2.
Organisation Name
(Required.)
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3.
Email Address
(Required.)
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4.
Social Media Handles (please let us know any social media platforms you/ your company are on)
(Required.)
Twitter
LinkedIn
Facebook
Instagram
Other
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5.
Industry Sector
(Required.)
PR Agency
Brand
Media Agency
Influencer Agency
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6.
How would you describe 'influencer marketing'
(Required.)
An additional medium that is worth considering in the future
A passing fad which will fade out
A long-term and essential part of the media industry
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7.
In the past have you used influencer campaigns for your brand(s)?
(Required.)
No
Yes
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8.
How do you measure the success of your influencer campaigns?
(Required.)
Positive Impact on brand Positioning/ Perception
Engagement of the campaign (CPE)
Increase in the brands followers
Increase in direct sales
Lead generation (CPL)
Other
Reach of the Campaign
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9.
When planning your influencer marketing strategy, what are your key objectives?
(Required.)
Brand association
Increase sales
Raise awareness
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10.
How do you find influencers for your campaign?
(Required.)
Social media tools
Agency recommendations
Word of mouth
Manual Search
Others
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11.
Do you agree with influencers openly stating campaigns as "sponsored posts" or "paid promotions"?
(Required.)
Stongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
12.
As a consumer would you want influencers to openly declare "sponsored posts" or "paid promotions"?
Yes
No
I don't mind either way
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13.
Have you used any of the below in your social media marketing campaigns?
(Required.)
Facebook
LinkedIn
Twitter
Snapchat
Instagram
YouTube
Other
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14.
What are the challenges you face whilst using influencer marketing campaigns?
(Required.)
Lack of ROI
Influencers time management was an issue
Lack of post campaign reporting
Campaign was time consuming
Influencer was unprofessional
No challenges
Other
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15.
What percentage of your companies marketing / PR budget in 2018 was allocated to influencer campaign?
(Required.)
0%
Under 10%
Between 10% and 30%
Between 30% and 50%
Between 50% and 75%
Between 75% and 100%
100%
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16.
What is your most important target market when planning influencer marketing campaigns
(Required.)
USA
Europe
Asia
Global
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17.
Would you say that influencer marketing has increased your brand awareness?
(Required.)
Yes
No
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18.
When choosing influencers, what do you look for?
(Required.)
Content Style
Cost
Influencers affinity to brand
Engagement rate
Audience profile
Number of Followers
Impressions
Other
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19.
How would you compare and describe influencer marking spending in 2018 vs 2019
(Required.)
A drop
The same
A slight increase
A significant increase
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20.
What would you say are the reasons why you don't invest more of your budget into Influencer marketing?
(Required.)
High cost
Lack of understanding
Company culture
Lack of branding positioning
Restricted budget
High risk
Lack of successful case studies
Inability to measure ROI
Reliance on traditional marketing and advertising
other
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21.
Are you planning to attend Influence at Affiliate Summit West 2019
(Required.)
Yes
No
Current Progress,
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