Great Brands power Great People (2023 edition) All responses are anonymous. How important is it that... Question Title * 1. you have a strong affiliation with the company’s product? not important very important Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 2. you share the same values as the leaders of the company? not important very important Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 3. the company has a social purpose? not important very important Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 4. you could describe your colleagues as friends? not important very important Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 5. the company is financially secure and generates a healthy profit? not important very important Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 6. the company is focused on Equality, Diversity and Inclusion? not important very important Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 7. the company has sustainable products? not important very important Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 8. the company is well known / has a big social media presence? not important very important Clear i We adjusted the number you entered based on the slider’s scale. Think about how you would like to be rewarded... Question Title * 9. Rank the importance of... (1 being the highest, 5 the lowest) Think about the company you'd love to work for... Question Title * 10. Is it an established well known brand, or a start-up / potential brand of the future? established brand brand of the future Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 11. Would you rather a hierarchical structure (various layers of management), or a flat structure? (one with less layers of management) hierarchical flat Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 12. How would you describe the perfect office environment? laid back and quiet high energy and very collaborative Clear i We adjusted the number you entered based on the slider’s scale. Hypothetically speaking... Question Title * 13. Would you be willing to sacrifice work-life balance for the growth of the company? unwilling very willing Clear i We adjusted the number you entered based on the slider’s scale. Would you work for your favourite brand even if... Question Title * 14. they weren't environmentally sustainable No Not sure Yes Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 15. they didn't have a strong diversity policy No Not sure Yes Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 16. they didn't offer flexible working No Not sure Yes Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 17. the work they were doing was unethical No Not sure Yes Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 18. they didn't offer any mental health support No Not sure Yes Clear i We adjusted the number you entered based on the slider’s scale. One last question... Question Title * 19. if you could work for any brand/company who would it be? And why? This survey is 100% anonymous... these final questions are to help us identify any trends that we should explore further Question Title * 20. What is your current (or most recent) job title? Question Title * 21. What is your preferred employment status? Permanent Temporary worker Interim Other (please specify) Question Title * 22. Are you a: Boomer (1946-64) Gen X (1965-80) Millennial (1981-96) Gen Z (1997-2012) Prefer not to say Question Title * 23. What is your biggest work priority in 2023? Higher base salary Bigger bonus To get promoted Improve my work/life balance To make an impact Something else (please specify) Done
