Responsibility gaps survey

What matters most when it comes to social impact and doing business responsibly? What are the gaps between aspirations and delivery in your company? What resources and support might help you plug those gaps?

Ahead of the launch of a new responsibility tool and social movement that we are supporting, ABA is looking to better understand the needs of businesses when it comes to issues of responsibility and social impact. This survey will not only help us better understand what's going on within businesses like yours, but also offers you the chance to see where you stand vis-à-vis your peers (as we will share the final survey results with all participants).

The survey is anonymous (unless you choose to share your details) and will only take 5-7mins to complete. At the end, there is an option to submit your details independently of the survey, should you wish to receive the collated results.

1.What industry is your business in?

2.What is the size of your business (in terms of no of full-time equivalent employees)?

4.How would you describe your company’s current approach to purpose and responsibility?

We are genuinely purpose-led and have embraced responsibility as core to how we operate

We are fairly engaged around purpose and have made some progress in doing business responsibly

We are at the early stages of looking at what purpose means to us and increasing our responsibility

We have yet to truly grasp the nettle when it comes to purpose and being a responsible business

These are not issues/areas that are a priority for us as a business

5.In your view, what are the main benefits of adopting a purpose-led/responsibility-focused approach to running a business?

Charge premium for products/services

Attract the best talent

Increased brand awareness/visibility

More loyal customers

Create a sense of pride in who we (amongst staff)

More easily attract investors

Stronger brand differentiation in the marketplace

Improved growth/profitability

Other (please specify)

6.Are you already a member of any of the following responsibility kitemarks/accreditation schemes?

Other (please specify)

7.If you are not a member of any responsible business kitemark/scheme, what has prevented you pursuing this?

8.Would you agree that there are ‘gaps’ between what your organisation aspires to (when it comes to purpose/responsibility/social impact) and what it currently delivers?

Yes, there are some gaps

No, there are no gaps

I’m not sure

10.If there aren’t currently any gaps, why is that?