Marketing Quiz Question Title * 1. What is marketing? promoting your business to new and existing customers promoting your business to new, but not existing, customers working out how to create value for customers (and persuade them of that) selling your product to as many people as possible deciding on a brand for your business Question Title * 2. What does CREATE stand for? customer, returner, evaluator, advertiser, trailer, explainer consult, retain, engage, accept, trial, exit context, results, execution, assignment, testing, evaluation conduct, retract, explore, adapt, test, examine communicate, resonate, excite, amuse, tease, engage Question Title * 3. Which of the following is NOT one of the McKinsey 7Ss? staff strategy structure style sector Question Title * 4. Which of the following is in the right order? prospect, suspect, customer, repeat customer, advocate, partner suspect, prospect, customer, returner, advocate, partner suspect, prospect, customer, repeat customer, partner, advocate prospect, suspect, customer, repeat customer, partner, advocate suspect, prospect, customer, repeat customer, advocate, partner Question Title * 5. Which of the following ISN'T a channel of communication? advertising word of mouth packaging direct mail reputation Question Title * 6. What is the golden rule of advertising? CPA = LTV CPA < LTV CPA = 0 CPA/LTV > 0 CPA > LTV Question Title * 7. What is 'smarketing'? social media marketing smart marketing joined-up sales and marketing simultaneous sales and marketing systems of marketing Question Title * 8. What is the media multiplier? the additional clicks you get for paying to be on search engines the extra time that people spend on their favourite channels the increase in media outlets over the past few years the idea that promoting across different channels is most effective the difference between what you pay and what it costs for advertising Question Title * 9. What are the 4Ps? people, product, place, perception product, price, place, promotion place, process, people, physical evidence product, price, place, people promotion, pricing, partnerships, packaging Question Title * 10. Which of the following ISN'T part of the marcomms mix? direct mail packaging public relations price advertising Done