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Coastal Business Survey for Visitor Economy - Autumn 2025

Introduction

Welcome to the visitor economy business survey being undertaken by the National Coastal Tourism Academy (NCTA) in partnership with Coastal Destination Management Organisations across the coast.
This wave focuses on performance over summer 2025, future bookings and challenges . All recorded data will be anonymised and the results used by the NCTA to lobby for further support. Results of previous waves can be found here.
This survey will take approximately 5-10 minutes to complete.

Please note although some questions are the same as previous waves of the survey, we would appreciate it if you answered all questions so we can understand how your business is changing.
1.Which Tourism and Hospitality sector does your main business principally operate in?(Required.)
2.Which of the following best describes your business?(Required.)
3.Is your business(Required.)
4.Where is your business located?  (Please provide first half of your premises' postcode or nearest town)
5.Which of these statements best describes your business aspirations at this point?
6.Reflecting on Summer 2025 compared to 2024, how have the following changed:(Required.)
Much higher (10%+)
Higher (up to 10%)
About the same
Lower (up to -10%)
Much lower (-10% or more)
N/A
Turnover
Costs
Profitability
Overall NUMBER of visitors
Overall SPEND of visitors
7.How confident do you feel about your business trading over the next 6 months (to end May 2025)?(Required.)
8.How have your visitor types change in 2025?
Increase in visitors 
No change
Decrease in visitors
N/A
Local residents
Day visitors (UK)
UK Staying visitors
European visitors
Other international visitors
Business / corporate visitors
Coach and leisure groups
School and education visits
9.What are your current levels of forward bookings?(Required.)
Up to 25%
25-49%
50-74%
75%+
N/A
Winter (Nov-Feb) 2025/26
Spring (Mar-May) 2026
Summer (Jun-Aug) 2026
Autumn (Sep-Oct) 2026
10.Which of the following external factors, if any, are affecting your business
Tick all that apply(Required.)
11.Is your business planning to cut costs or change your operating model through any of the following measures in the next 6 months? Tick all that apply(Required.)
12.If you are planning to close on certain days of the week - what are your current plans or considerations?
We are / are considering closing on...
13.What level of investment are you planning to invest in your business in 2025-26?

Note: Investment such as upgrading facilities, expansion, new openings, business transformation rather than day to day operational costs
14.Ahead of the upcoming UK Government Budget, which of the following interventions would you most like to see to help your business?
Tick all that apply
15.How important are the following to your business at the present time:
Very important
Somewhat important
Not sure
Not important
Improving sustainability (reducing environmental impact)
Improving accessibility and inclusivity
Increasing year round business
Improving skills of your staff / self
Reducing costs
Lobbying for improvements in water quality in your destination
16.Which of the following visitor markets / products would you be interested in attracting or creating new products for in 2026? Tick all that apply
17.Which (if any) of the following business support, training or webinars would you be interested in?
Tick all that apply
18.Any other thoughts or considerations about the current trading environment, opportunities or issues you feel we should be aware of:
Please click 'done' below to submit your survey response.  Please ignore the SurveyMonkey advert on the final page.  Many thanks for your support.