Introduction

Thank you for taking this survey today, it will only take a few minutes of your time. This survey is part of a senior marketer interview series we are undertaking this year to understand more about how CMO's and their colleagues approach and understand marketing operations. 

What is marketing operations? 
We consider many aspects of marketing operations for this survey. In broad terms, we consider it to be the pursuit of driving marketing efficiency and effectiveness both inhouse and through the marketing supply chain.

We are also conducting a series of face-to-face interviews (remote or in person)  and if you would like to participate further, please let us know if you would like to take part when you answer the survey questions. Please ensure you leave your details for us to be able to contact you. 

We would be delighted to share a copy of the report with you and if you would like to receive a digital copy, please leave your details where indicated. 


About theSPC 
theSPC supercharge your marketing operations to maximise your return on marketing investment. We are conducting this research to understand more about how the market is operating post-pandemic to generate insights which will help every marketer optimise spend and performance in their marketing operations. To find out more visit theSPC.net

T