The State of Display

About You

Welcome, and thank you for taking this short survey. By leaving your details at the end of the survey, you will be entered into a prize draw to win a randomly drawn prize: a Parrot MSP430 evaluation kit along with three of Plastic Logic's most popular sized ePaper displays.

What influences display choices in the design process? Is product development stifled by a lack of display innovation?

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1. Are you professionally involved in the outline specification or physical design of electronic products/devices that sometimes feature [integrated] displays?

Yes

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2. In which country are you based?

Other (please specify)

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3. What type of electronics device(s) do you specify or design? (Tick all that apply)

Battery Powered

Hand held

High Power

Outdoor

Rugged

Consumer

Industrial

Very high volume

Other (please specify)

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4. Please rank each of the following in terms of their relative priority in your design process: (1 being un-important, 5 being critical)

	1	2	3	4	5
Reducing BOM cost	Reducing BOM cost 1	Reducing BOM cost 2	Reducing BOM cost 3	Reducing BOM cost 4	Reducing BOM cost 5
Improving product reliability	Improving product reliability 1	Improving product reliability 2	Improving product reliability 3	Improving product reliability 4	Improving product reliability 5
Reducing time to production	Reducing time to production 1	Reducing time to production 2	Reducing time to production 3	Reducing time to production 4	Reducing time to production 5
Innovating new product features	Innovating new product features 1	Innovating new product features 2	Innovating new product features 3	Innovating new product features 4	Innovating new product features 5
Reinvigorating existing designs	Reinvigorating existing designs 1	Reinvigorating existing designs 2	Reinvigorating existing designs 3	Reinvigorating existing designs 4	Reinvigorating existing designs 5
Reducing repair costs	Reducing repair costs 1	Reducing repair costs 2	Reducing repair costs 3	Reducing repair costs 4	Reducing repair costs 5

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5. What drives your design process? (Choose one option)

Our products are predominantly marketing driven [we’re told what to produce]

We are regularly required to suggest and innovate new features

We work in cooperation with marketing to define product specs

I don’t know

Other (please specify)

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6. How long has it been since you’ve worked with the following display technologies?

	In my latest / current project	Within the last year	1-2 years ago	2-5 years ago	5+ years ago	Never
LCD 7-segment	LCD 7-segment In my latest / current project	LCD 7-segment Within the last year	LCD 7-segment 1-2 years ago	LCD 7-segment 2-5 years ago	LCD 7-segment 5+ years ago	LCD 7-segment Never
OLED	OLED In my latest / current project	OLED Within the last year	OLED 1-2 years ago	OLED 2-5 years ago	OLED 5+ years ago	OLED Never
E-paper segment	E-paper segment In my latest / current project	E-paper segment Within the last year	E-paper segment 1-2 years ago	E-paper segment 2-5 years ago	E-paper segment 5+ years ago	E-paper segment Never
E-paper active matrix	E-paper active matrix In my latest / current project	E-paper active matrix Within the last year	E-paper active matrix 1-2 years ago	E-paper active matrix 2-5 years ago	E-paper active matrix 5+ years ago	E-paper active matrix Never
LCD graphical	LCD graphical In my latest / current project	LCD graphical Within the last year	LCD graphical 1-2 years ago	LCD graphical 2-5 years ago	LCD graphical 5+ years ago	LCD graphical Never

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7. How likely are you to use an e-paper display for your design? (Choose one option)

I already do

Very likely

Likely

Unlikely

Never

If you answered Unlikely or Never please state why.

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8. Which one of these statements best describes the process by which you select the display for your product/design? (Choose one option)

I stick with what we’ve always done

By rigorous assessment of lots of different options

I am told what’s needed by the marketing specification

I typically consult with a display’s distributor to help guide selection

My industry dictates/mandates the use of certain display types for compliance reasons

I get free reign to suggest the display solution

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9. Who within your organisation makes the final decision on what display technology to use? (Choose one option)

Engineering manager/chief designer

Technical buyer

My customer (external)

A design consultant

Other (please specify)

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10. Please rank each of the following attributes/features in terms of their importance in the overall display specification (1 being un-important, 5 being critical)

	1	2	3	4	5
Cost	Cost 1	Cost 2	Cost 3	Cost 4	Cost 5
Durability/Ruggedness/Shatterproof	Durability/Ruggedness/Shatterproof 1	Durability/Ruggedness/Shatterproof 2	Durability/Ruggedness/Shatterproof 3	Durability/Ruggedness/Shatterproof 4	Durability/Ruggedness/Shatterproof 5
Structural flexibility	Structural flexibility 1	Structural flexibility 2	Structural flexibility 3	Structural flexibility 4	Structural flexibility 5
Readability angle	Readability angle 1	Readability angle 2	Readability angle 3	Readability angle 4	Readability angle 5
Outdoor readability	Outdoor readability 1	Outdoor readability 2	Outdoor readability 3	Outdoor readability 4	Outdoor readability 5
Power consumption	Power consumption 1	Power consumption 2	Power consumption 3	Power consumption 4	Power consumption 5
Resolution	Resolution 1	Resolution 2	Resolution 3	Resolution 4	Resolution 5
Illumination (front light)	Illumination (front light) 1	Illumination (front light) 2	Illumination (front light) 3	Illumination (front light) 4	Illumination (front light) 5
Power-free luminosity coatings (for night use)	Power-free luminosity coatings (for night use) 1	Power-free luminosity coatings (for night use) 2	Power-free luminosity coatings (for night use) 3	Power-free luminosity coatings (for night use) 4	Power-free luminosity coatings (for night use) 5
Broad temperature range	Broad temperature range 1	Broad temperature range 2	Broad temperature range 3	Broad temperature range 4	Broad temperature range 5
The ability to integrate with other digital functions on a flexible backplane	The ability to integrate with other digital functions on a flexible backplane 1	The ability to integrate with other digital functions on a flexible backplane 2	The ability to integrate with other digital functions on a flexible backplane 3	The ability to integrate with other digital functions on a flexible backplane 4	The ability to integrate with other digital functions on a flexible backplane 5
Anti-fog construction	Anti-fog construction 1	Anti-fog construction 2	Anti-fog construction 3	Anti-fog construction 4	Anti-fog construction 5
Touchscreen functionality	Touchscreen functionality 1	Touchscreen functionality 2	Touchscreen functionality 3	Touchscreen functionality 4	Touchscreen functionality 5
Full colour (RGB)	Full colour (RGB) 1	Full colour (RGB) 2	Full colour (RGB) 3	Full colour (RGB) 4	Full colour (RGB) 5
Single colour (such as black / white / red)	Single colour (such as black / white / red) 1	Single colour (such as black / white / red) 2	Single colour (such as black / white / red) 3	Single colour (such as black / white / red) 4	Single colour (such as black / white / red) 5

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11. How frequently do you typically review/refresh the display technology used on your designs? (Choose one option)

Never

<1 year

1-2 years

2-3 years

>3 years

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12. To what extent do you agree/disagree with the following statements? (1 being un-important, 5 being critical)

	1	2	3	4	5
My choice of display has a major impact on the end design/product	My choice of display has a major impact on the end design/product 1	My choice of display has a major impact on the end design/product 2	My choice of display has a major impact on the end design/product 3	My choice of display has a major impact on the end design/product 4	My choice of display has a major impact on the end design/product 5
E-paper displays are too expensive	E-paper displays are too expensive 1	E-paper displays are too expensive 2	E-paper displays are too expensive 3	E-paper displays are too expensive 4	E-paper displays are too expensive 5
A display’s physical flexibility is valuable to my design	A display’s physical flexibility is valuable to my design 1	A display’s physical flexibility is valuable to my design 2	A display’s physical flexibility is valuable to my design 3	A display’s physical flexibility is valuable to my design 4	A display’s physical flexibility is valuable to my design 5
E-paper is only available in e-reader/tablet size	E-paper is only available in e-reader/tablet size 1	E-paper is only available in e-reader/tablet size 2	E-paper is only available in e-reader/tablet size 3	E-paper is only available in e-reader/tablet size 4	E-paper is only available in e-reader/tablet size 5
Driving e-paper displays is complicated	Driving e-paper displays is complicated 1	Driving e-paper displays is complicated 2	Driving e-paper displays is complicated 3	Driving e-paper displays is complicated 4	Driving e-paper displays is complicated 5
E-paper displays have a short(er) operational life than glass based technology	E-paper displays have a short(er) operational life than glass based technology 1	E-paper displays have a short(er) operational life than glass based technology 2	E-paper displays have a short(er) operational life than glass based technology 3	E-paper displays have a short(er) operational life than glass based technology 4	E-paper displays have a short(er) operational life than glass based technology 5
I am satisfied with the display in my most recent design/product	I am satisfied with the display in my most recent design/product 1	I am satisfied with the display in my most recent design/product 2	I am satisfied with the display in my most recent design/product 3	I am satisfied with the display in my most recent design/product 4	I am satisfied with the display in my most recent design/product 5
Getting development kits to operate quickly is a challenge when integrating displays into my products	Getting development kits to operate quickly is a challenge when integrating displays into my products 1	Getting development kits to operate quickly is a challenge when integrating displays into my products 2	Getting development kits to operate quickly is a challenge when integrating displays into my products 3	Getting development kits to operate quickly is a challenge when integrating displays into my products 4	Getting development kits to operate quickly is a challenge when integrating displays into my products 5
I struggle to find display sample availability for prototyping	I struggle to find display sample availability for prototyping 1	I struggle to find display sample availability for prototyping 2	I struggle to find display sample availability for prototyping 3	I struggle to find display sample availability for prototyping 4	I struggle to find display sample availability for prototyping 5
My organisation lacks in-house display expertise	My organisation lacks in-house display expertise 1	My organisation lacks in-house display expertise 2	My organisation lacks in-house display expertise 3	My organisation lacks in-house display expertise 4	My organisation lacks in-house display expertise 5
It is difficult to match unusual display requirements with what’s available from suppliers	It is difficult to match unusual display requirements with what’s available from suppliers 1	It is difficult to match unusual display requirements with what’s available from suppliers 2	It is difficult to match unusual display requirements with what’s available from suppliers 3	It is difficult to match unusual display requirements with what’s available from suppliers 4	It is difficult to match unusual display requirements with what’s available from suppliers 5
The display suppliers I’ve dealt with are only interested in massive volume potentials	The display suppliers I’ve dealt with are only interested in massive volume potentials 1	The display suppliers I’ve dealt with are only interested in massive volume potentials 2	The display suppliers I’ve dealt with are only interested in massive volume potentials 3	The display suppliers I’ve dealt with are only interested in massive volume potentials 4	The display suppliers I’ve dealt with are only interested in massive volume potentials 5

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* 1. Are you professionally involved in the outline specification or physical design of electronic products/devices that sometimes feature [integrated] displays?

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* 2. In which country are you based?

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* 3. What type of electronics device(s) do you specify or design? (Tick all that apply)

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* 4. Please rank each of the following in terms of their relative priority in your design process: (1 being un-important, 5 being critical)

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* 5. What drives your design process? (Choose one option)

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* 6. How long has it been since you’ve worked with the following display technologies?

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* 7. How likely are you to use an e-paper display for your design? (Choose one option)

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* 8. Which one of these statements best describes the process by which you select the display for your product/design? (Choose one option)

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* 9. Who within your organisation makes the final decision on what display technology to use? (Choose one option)

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* 10. Please rank each of the following attributes/features in terms of their importance in the overall display specification (1 being un-important, 5 being critical)

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* 11. How frequently do you typically review/refresh the display technology used on your designs? (Choose one option)

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* 12. To what extent do you agree/disagree with the following statements? (1 being un-important, 5 being critical)

1. Are you professionally involved in the outline specification or physical design of electronic products/devices that sometimes feature [integrated] displays?

2. In which country are you based?

3. What type of electronics device(s) do you specify or design? (Tick all that apply)

4. Please rank each of the following in terms of their relative priority in your design process: (1 being un-important, 5 being critical)

5. What drives your design process? (Choose one option)

6. How long has it been since you’ve worked with the following display technologies?

7. How likely are you to use an e-paper display for your design? (Choose one option)

8. Which one of these statements best describes the process by which you select the display for your product/design? (Choose one option)

9. Who within your organisation makes the final decision on what display technology to use? (Choose one option)

10. Please rank each of the following attributes/features in terms of their importance in the overall display specification (1 being un-important, 5 being critical)

11. How frequently do you typically review/refresh the display technology used on your designs? (Choose one option)

12. To what extent do you agree/disagree with the following statements? (1 being un-important, 5 being critical)