The State of Display

About You

Welcome, and thank you for taking this short survey. By leaving your details at the end of the survey, you will be entered into a prize draw to win a randomly drawn prize: a Parrot MSP430 evaluation kit along with three of Plastic Logic's most popular sized ePaper displays.

What influences display choices in the design process? Is product development stifled by a lack of display innovation?

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* 1. Are you professionally involved in the outline specification or physical design of electronic products/devices that sometimes feature [integrated] displays?

Yes

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* 2. In which country are you based?

Other (please specify)

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* 3. What type of electronics device(s) do you specify or design? (Tick all that apply)

Battery Powered

Hand held

High Power

Outdoor

Rugged

Consumer

Industrial

Very high volume

Other (please specify)

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* 4. Please rank each of the following in terms of their relative priority in your design process: (1 being un-important, 5 being critical)

	1	2	3	4	5
Reducing BOM cost	Reducing BOM cost 1	Reducing BOM cost 2	Reducing BOM cost 3	Reducing BOM cost 4	Reducing BOM cost 5
Improving product reliability	Improving product reliability 1	Improving product reliability 2	Improving product reliability 3	Improving product reliability 4	Improving product reliability 5
Reducing time to production	Reducing time to production 1	Reducing time to production 2	Reducing time to production 3	Reducing time to production 4	Reducing time to production 5
Innovating new product features	Innovating new product features 1	Innovating new product features 2	Innovating new product features 3	Innovating new product features 4	Innovating new product features 5
Reinvigorating existing designs	Reinvigorating existing designs 1	Reinvigorating existing designs 2	Reinvigorating existing designs 3	Reinvigorating existing designs 4	Reinvigorating existing designs 5
Reducing repair costs	Reducing repair costs 1	Reducing repair costs 2	Reducing repair costs 3	Reducing repair costs 4	Reducing repair costs 5

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* 5. What drives your design process? (Choose one option)

Our products are predominantly marketing driven [we’re told what to produce]

We are regularly required to suggest and innovate new features

We work in cooperation with marketing to define product specs

I don’t know

Other (please specify)

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* 6. How long has it been since you’ve worked with the following display technologies?

	In my latest / current project	Within the last year	1-2 years ago	2-5 years ago	5+ years ago	Never
LCD 7-segment	LCD 7-segment In my latest / current project	LCD 7-segment Within the last year	LCD 7-segment 1-2 years ago	LCD 7-segment 2-5 years ago	LCD 7-segment 5+ years ago	LCD 7-segment Never
OLED	OLED In my latest / current project	OLED Within the last year	OLED 1-2 years ago	OLED 2-5 years ago	OLED 5+ years ago	OLED Never
E-paper segment	E-paper segment In my latest / current project	E-paper segment Within the last year	E-paper segment 1-2 years ago	E-paper segment 2-5 years ago	E-paper segment 5+ years ago	E-paper segment Never
E-paper active matrix	E-paper active matrix In my latest / current project	E-paper active matrix Within the last year	E-paper active matrix 1-2 years ago	E-paper active matrix 2-5 years ago	E-paper active matrix 5+ years ago	E-paper active matrix Never
LCD graphical	LCD graphical In my latest / current project	LCD graphical Within the last year	LCD graphical 1-2 years ago	LCD graphical 2-5 years ago	LCD graphical 5+ years ago	LCD graphical Never

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* 7. How likely are you to use an e-paper display for your design? (Choose one option)

I already do

Very likely

Likely

Unlikely

Never

If you answered Unlikely or Never please state why.

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* 8. Which one of these statements best describes the process by which you select the display for your product/design? (Choose one option)

I stick with what we’ve always done

By rigorous assessment of lots of different options

I am told what’s needed by the marketing specification

I typically consult with a display’s distributor to help guide selection

My industry dictates/mandates the use of certain display types for compliance reasons

I get free reign to suggest the display solution

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* 9. Who within your organisation makes the final decision on what display technology to use? (Choose one option)

Engineering manager/chief designer

Technical buyer

My customer (external)

A design consultant

Other (please specify)

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* 10. Please rank each of the following attributes/features in terms of their importance in the overall display specification (1 being un-important, 5 being critical)

	1	2	3	4	5
Cost	Cost 1	Cost 2	Cost 3	Cost 4	Cost 5
Durability/Ruggedness/Shatterproof	Durability/Ruggedness/Shatterproof 1	Durability/Ruggedness/Shatterproof 2	Durability/Ruggedness/Shatterproof 3	Durability/Ruggedness/Shatterproof 4	Durability/Ruggedness/Shatterproof 5
Structural flexibility	Structural flexibility 1	Structural flexibility 2	Structural flexibility 3	Structural flexibility 4	Structural flexibility 5
Readability angle	Readability angle 1	Readability angle 2	Readability angle 3	Readability angle 4	Readability angle 5
Outdoor readability	Outdoor readability 1	Outdoor readability 2	Outdoor readability 3	Outdoor readability 4	Outdoor readability 5
Power consumption	Power consumption 1	Power consumption 2	Power consumption 3	Power consumption 4	Power consumption 5
Resolution	Resolution 1	Resolution 2	Resolution 3	Resolution 4	Resolution 5
Illumination (front light)	Illumination (front light) 1	Illumination (front light) 2	Illumination (front light) 3	Illumination (front light) 4	Illumination (front light) 5
Power-free luminosity coatings (for night use)	Power-free luminosity coatings (for night use) 1	Power-free luminosity coatings (for night use) 2	Power-free luminosity coatings (for night use) 3	Power-free luminosity coatings (for night use) 4	Power-free luminosity coatings (for night use) 5
Broad temperature range	Broad temperature range 1	Broad temperature range 2	Broad temperature range 3	Broad temperature range 4	Broad temperature range 5
The ability to integrate with other digital functions on a flexible backplane	The ability to integrate with other digital functions on a flexible backplane 1	The ability to integrate with other digital functions on a flexible backplane 2	The ability to integrate with other digital functions on a flexible backplane 3	The ability to integrate with other digital functions on a flexible backplane 4	The ability to integrate with other digital functions on a flexible backplane 5
Anti-fog construction	Anti-fog construction 1	Anti-fog construction 2	Anti-fog construction 3	Anti-fog construction 4	Anti-fog construction 5
Touchscreen functionality	Touchscreen functionality 1	Touchscreen functionality 2	Touchscreen functionality 3	Touchscreen functionality 4	Touchscreen functionality 5
Full colour (RGB)	Full colour (RGB) 1	Full colour (RGB) 2	Full colour (RGB) 3	Full colour (RGB) 4	Full colour (RGB) 5
Single colour (such as black / white / red)	Single colour (such as black / white / red) 1	Single colour (such as black / white / red) 2	Single colour (such as black / white / red) 3	Single colour (such as black / white / red) 4	Single colour (such as black / white / red) 5

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* 11. How frequently do you typically review/refresh the display technology used on your designs? (Choose one option)

Never

<1 year

1-2 years

2-3 years

>3 years

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* 12. To what extent do you agree/disagree with the following statements? (1 being un-important, 5 being critical)

	1	2	3	4	5
My choice of display has a major impact on the end design/product	My choice of display has a major impact on the end design/product 1	My choice of display has a major impact on the end design/product 2	My choice of display has a major impact on the end design/product 3	My choice of display has a major impact on the end design/product 4	My choice of display has a major impact on the end design/product 5
E-paper displays are too expensive	E-paper displays are too expensive 1	E-paper displays are too expensive 2	E-paper displays are too expensive 3	E-paper displays are too expensive 4	E-paper displays are too expensive 5
A display’s physical flexibility is valuable to my design	A display’s physical flexibility is valuable to my design 1	A display’s physical flexibility is valuable to my design 2	A display’s physical flexibility is valuable to my design 3	A display’s physical flexibility is valuable to my design 4	A display’s physical flexibility is valuable to my design 5
E-paper is only available in e-reader/tablet size	E-paper is only available in e-reader/tablet size 1	E-paper is only available in e-reader/tablet size 2	E-paper is only available in e-reader/tablet size 3	E-paper is only available in e-reader/tablet size 4	E-paper is only available in e-reader/tablet size 5
Driving e-paper displays is complicated	Driving e-paper displays is complicated 1	Driving e-paper displays is complicated 2	Driving e-paper displays is complicated 3	Driving e-paper displays is complicated 4	Driving e-paper displays is complicated 5
E-paper displays have a short(er) operational life than glass based technology	E-paper displays have a short(er) operational life than glass based technology 1	E-paper displays have a short(er) operational life than glass based technology 2	E-paper displays have a short(er) operational life than glass based technology 3	E-paper displays have a short(er) operational life than glass based technology 4	E-paper displays have a short(er) operational life than glass based technology 5
I am satisfied with the display in my most recent design/product	I am satisfied with the display in my most recent design/product 1	I am satisfied with the display in my most recent design/product 2	I am satisfied with the display in my most recent design/product 3	I am satisfied with the display in my most recent design/product 4	I am satisfied with the display in my most recent design/product 5
Getting development kits to operate quickly is a challenge when integrating displays into my products	Getting development kits to operate quickly is a challenge when integrating displays into my products 1	Getting development kits to operate quickly is a challenge when integrating displays into my products 2	Getting development kits to operate quickly is a challenge when integrating displays into my products 3	Getting development kits to operate quickly is a challenge when integrating displays into my products 4	Getting development kits to operate quickly is a challenge when integrating displays into my products 5
I struggle to find display sample availability for prototyping	I struggle to find display sample availability for prototyping 1	I struggle to find display sample availability for prototyping 2	I struggle to find display sample availability for prototyping 3	I struggle to find display sample availability for prototyping 4	I struggle to find display sample availability for prototyping 5
My organisation lacks in-house display expertise	My organisation lacks in-house display expertise 1	My organisation lacks in-house display expertise 2	My organisation lacks in-house display expertise 3	My organisation lacks in-house display expertise 4	My organisation lacks in-house display expertise 5
It is difficult to match unusual display requirements with what’s available from suppliers	It is difficult to match unusual display requirements with what’s available from suppliers 1	It is difficult to match unusual display requirements with what’s available from suppliers 2	It is difficult to match unusual display requirements with what’s available from suppliers 3	It is difficult to match unusual display requirements with what’s available from suppliers 4	It is difficult to match unusual display requirements with what’s available from suppliers 5
The display suppliers I’ve dealt with are only interested in massive volume potentials	The display suppliers I’ve dealt with are only interested in massive volume potentials 1	The display suppliers I’ve dealt with are only interested in massive volume potentials 2	The display suppliers I’ve dealt with are only interested in massive volume potentials 3	The display suppliers I’ve dealt with are only interested in massive volume potentials 4	The display suppliers I’ve dealt with are only interested in massive volume potentials 5