General Funding

Bliss is reviewing its ethical policy about how we work with our parents, health professionals and the people and organisations that we partner with. Bliss prides itself on being reputable and honest, with our mission at the heart of what we do. This is then delivered through our values of Trusted, Supported and Ambitious. In order to be able to deliver all the services that we provide to parents and healthcare professionals we need to work with partners both to co-design and deliver these projects, or to secure funding for our work. We really value your opinion about who we should work with.

The Bliss Baby Charter was developed for neonatal units across the UK with the goal of standardising high-quality services that focus on the needs of babies and their families.

To help further embed the Bliss Baby Charter and raise awareness of Bliss as a support for parents, we need to explore different funding streams and opportunities which align with Bliss’ core values.  As a part of the review of Bliss’ ethical policy we want to understand and hear the professional opinions of our supporters, particularly front line healthcare professionals such as yourselves.

Please take a few minutes to share your thoughts with us. The first questions are about Bliss receiving funding from a corporate partner.

Question Title

* 1. Please rate how you would feel about Bliss working with companies from the following industries/sectors using the below scale.

  1 - I strongly disagree with Bliss accepting funding from this type of organisation 2 - I disagree with Bliss accepting funding from this type of organisation 3 - I don't have a strong opinion 4 - I agree that Bliss should accept funding from this type of organisation 5 - I strongly agree that Bliss should accept funding from this type of organisation
Artificial Feeding Companies 
Baby Market (i.e. clothing and nappy)
Banking/Brokers
Feeding Equipment Companies
Food Retailers
Law Firms/Legal Outlets
Media Outlets 
Medical Equipment Companies/Manufacturers
Other Retailers
Pharmaceuticals
Tech Industries

Question Title

* 2. If Bliss began work with companies from the following industries/sectors, in which capacity do you think it would be acceptable to accept funding. Use the following terms and definitions as a guide:
Advertisement - a call to action to buy
Donation
 - an unrestricted gift (Bliss can spend the money on any piece of work)

Endorsement - Bliss suggesting or recommending a brand/product
Event sponsorship
 (i.e. training or study days) - with editorial input

Event sponsorship (i.e. training or study days)- without editorial input
Partnership - resources for a specific task (i.e. free nappies for parents)

  Advertisement Donation Endorsement Event sponsorship - with editorial Event sponsorship - without editorial Partnership Not at all
Artificial Feeding Companies 
Baby Market (i.e. clothing and nappy)
Banking/Brokers
Feeding Equipment Companies
Food Retailers
Law Firms/Legal Outlets
Media Outlets 
Medical Equipment Companies/Manufacturers
Other retailers
Pharmaceuticals
Tech Industries

Question Title

* 3. Please tell us if there are any specific companies which you would NOT want Bliss to work with.

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