Digital Quiz Question Title * 1. Why does the customer journey matter? it explains why you are losing money it tells you what competitors are doing online it suggests how much to spend on advertising it explains how digital could build relationships it shows what people enter on search engines Question Title * 2. Which of the following is most important? followers on social media subscribers to your newsletter customers on Amazon visitors to your website cannot say – depends on the business Question Title * 3. What does a system administrator do? writes code maintains servers drafts content designs pages integrates apps Question Title * 4. Which of the following ISN'T one of the 5Ss? serve sell save style sizzle Question Title * 5. What makes a website adaptive? it learns from visitor behaviour it shows different content to different people it works well on all devices, including mobile it displays only products the visitor might want it offers the same content in different languages Question Title * 6. Which of the following will NOT help your search engine ranking? speed of page downloads how long you've registered your domain for links you've received from similar sites regularly updated content links you've bought from an agency Question Title * 7. Which of the following is a true statement about intellectual property? you can freely use any content you find on Twitter you can freely use any content you find online you can freely use any content you find on Google you can freely use any content without a © (copyright) sign none of the above Question Title * 8. Which of the following ISN'T usually an ongoing cost? website hosting social media domain names cloud apps digital certificates Question Title * 9. What does SEO stand for? search engine organisation search engine optics search engine online search engine optimisation search engine offline Question Title * 10. Which of the following ISN'T a digital marketing tool? Hootsuite Buffer Stanley Mailchimp Edgar Done