Rural Innovation Support Service - Isle of Skye Mutton

SAC Consulting are carrying out a project investigating the potential for Mutton to be showcased on Isle of Skye restaurants, cafes and catering menus. The Isle of Skye has been a sheep producing island for centuries but has experienced a slow decline in sheep numbers over the past 5-10 years due to a reduction in sheep profitability and feasibility. To rejuvenate this, we are investigating the opportunity to market Old Season Lamb (12-24 months old) and/or Mutton (2 years +) within the buoyant Isle of Skye tourism sector.

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* 1. Please state your name / business name. (Optional)

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* 2. Do you currently sell New Season Lamb on your menu?

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* 3. Do you currently sell Mutton on your menu?

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* 4. What do you think customer perceptions are of Mutton?

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* 5. Given current consumer trends for quality, local, traceable food, do you think there is demand for Isle of Skye Mutton or Old Season Lamb in your restaurant / catering outlet?

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* 6. Do you think Mutton, or Old Season Lamb, is a year-round or seasonal delicacy?

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* 7. Would you be interested in showcasing Isle of Skye Mutton, or Old Season Lamb, on your menu?

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* 8. How would you recommend cooking Mutton / Old Season Lamb?

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* 9. How would you like to receive Mutton or Old Season Lamb?

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* 10. How would you recommend utilising lower quality cuts of meat from the sheep?

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* 11. Is there a secondary outlet for lower quality cuts of meat?

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* 12. How would you market / brand Mutton or Old Season Lamb on your menu? Does the product need to be re-named or re-branded?

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* 13. What price would you be prepared to pay per kilo for Mutton / Old Season Lamb? (can be tailored to specific cuts)

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* 14. What quantity of Mutton / Old Season Lamb would you buy per week? (per kilo or whole animal)

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* 15. Could you build the "story" of Isle of Skye Mutton / Old Season Lamb into your menu?

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* 16. Please describe an innovative recipe for Mutton.

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* 17. Would you like to be kept informed to take this idea forward and showcase Isle of Skye Mutton / Old Season Lamb on Skye?

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* 18. If you answered "yes" to Q17, please provide your contact details.

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