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Customer Needs

What are the basic needs of a customer looking to buy a helmet

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* 1. What features do you value most when purchasing a helmet - please rank, with 1 being the most important

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* 2. Please select the safety certifications you would look for when choosing a helmet to buy - select all that apply

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* 3. Have you or do you actively research helmet safety standards?

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* 4. Apart from a safety standard or certification, what else would convince you that a helmet was safe to use

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* 5. What types of motor sports or riding do you participate in (select all that apply)

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* 6. How important is styling when deciding which helmet to buy?

Not Important Essential
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i We adjusted the number you entered based on the slider’s scale.

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* 7. How do you take inspiration for your color choice when buying a new helmet? (select all that apply)

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Image

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* 8. In 3 words how would you describe Ruroc's helmet designs

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* 9. When buying a new helmet, how much of your decisions is driven by need (e.g. old helmet needs replacing) vs. you just want to add to your collection?

Need a new helmet Adding to collection
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* 10. How many different motorcycle helmets do you currently own?

0 5 10+
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* 11. What is your typical budget for a helmet (in USD$)

$200 $2000+
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* 12. Typically how would you decide on which helmet to purchase? (select all that apply)

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