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M&S £20k PITCH//IT brief

M&S: Turning social buzz, listening and engagement into commercial value

Welcome to the application form for the M&S innovation pitch at MAD//Fest London on 7-8 July. The deadline for submissions is 18 June.

The brief
M&S is interested in how it can turn social buzz, listening and engagement into commercial value in clothing and home. The much-loved retailer is thinking about how to create a more fleet of foot approach to its product range and be more reactive to social context. Being able to turn that sentiment into commercial value by impacting M&S' go-to-market plans or even its product ranges could be a game-changer.

Eligibility criteria + costs
This pitch is open for start-ups and scale-ups. Whilst there is no cost to enter, if you are selected you must take a discounted startup exhibition package at the MAD//Fest 'House of Innovation' - a showcase area for innovative new firms to connect with brands. For more information about costs, please contact nadine.shone@co-cubed.com

By entering, you confirm that if selected, you are available to pitch at MAD//Fest London on 7-8 July.
1.First name(Required.)
2.Last name(Required.)
3.Job title(Required.)
4.Company Name(Required.)
5.Business email address (no gmail etc)(Required.)
6.Company URL(Required.)
7.Mobile number(Required.)
8.What kind of company are you?(Required.)
9.Which of the following best describes your business?(Required.)
10.In 250 words or less please tell us about your idea/solution and why it would address the challenge(Required.)
Current Progress,
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