About the research
This research project explores female experiences of working in the field of public relations in the UK during the 1990s.
The decade saw an expanding and feminised workforce in PR and some of the challenges and opportunities this presented are explored in this project.
The aim of this multiphase project is to provide insight into the historic context of sex, sexuality, and sexism in the PR career and work landscape.
PHASE 1:
This survey looks at gender equality, empowerment and attitudes. Each of these concepts are explored in turn by asking you to reflect on your experiences in the same three areas:
1. Pay, career and roles.
2. Identity, dress and sexual norms.
3. Emotions, socialisation and needs.
The decade saw an expanding and feminised workforce in PR and some of the challenges and opportunities this presented are explored in this project.
The aim of this multiphase project is to provide insight into the historic context of sex, sexuality, and sexism in the PR career and work landscape.
PHASE 1:
This survey looks at gender equality, empowerment and attitudes. Each of these concepts are explored in turn by asking you to reflect on your experiences in the same three areas:
1. Pay, career and roles.
2. Identity, dress and sexual norms.
3. Emotions, socialisation and needs.
Further explanation of this approach is provided at the start of relevant sections.
The survey should only be completed by anyone who identified as a woman and was working in PR within the UK in any or all of the years between 1990 and 1999.
PHASES 2 & 3:
At the end of this survey, you are invited to provide an email address should you wish to participate in the further research phases taking place online on Saturday 14 May 2022. There is no obligation for you to do so and we are grateful for your involvement in this first part of the project.
Thank you for your time.
Dr Sarah Bowman, Northumbria University
Dr Heather Yaxley, Applause Consultancy
Contact: sarah.e.bowman@northumbria.ac.uk
The survey should only be completed by anyone who identified as a woman and was working in PR within the UK in any or all of the years between 1990 and 1999.
PHASES 2 & 3:
At the end of this survey, you are invited to provide an email address should you wish to participate in the further research phases taking place online on Saturday 14 May 2022. There is no obligation for you to do so and we are grateful for your involvement in this first part of the project.
Thank you for your time.
Dr Sarah Bowman, Northumbria University
Dr Heather Yaxley, Applause Consultancy
Contact: sarah.e.bowman@northumbria.ac.uk