Quarter 1, 2019 - Winter capacity and visitor experience

The Edinburgh 2020 Tourism Strategy has "extending the season" as a strategic priority, with a focus on January - March. A working group is looking at this and needs information from industry to provide really granular detail about what types of business need more visitors, when. We also want to get a clearer picture of what the city offers visitors at that time of year and who is currently coming. This survey will inform our planning for Q1, 2019 which could involve a collaborative marketing campaign or product development initiatives.

We would really appreciate 7 minutes of your time to complete the follow survey and give us your thoughts. If you would like to respond differently from separate business units (e.g. as a hotel and and as a restaurant) please complete more than one survey.

All responses are anonymous unless you choose to provide your details.

Question Title

1. In what sector does your organisation principally operate? (Required.)

Hotel

Hostel

Serviced appartment

Self-catering/Airbnb

B & B/Guest House

Visitor attraction

Tour operator

Coach tour operator

Restaurant and/or Pub or Bar

Retail

Business Events and conference

Event/Festival (leisure)

Other - please indicate below

Comments

Question Title

2. What is the postcode for your business? (Required.)

Question Title

3. Are you keen to attract more visitors to your business in Q1, 2019? (Tick all that apply) (Required.)

Not really - we need some down time.

Jan: first half

Jan: second half

Jan: week-days

Jan: week-ends

Feb: first half

Feb: second half

Feb: week-days

Feb: week-ends

March: first half

March: second half

March: week-days

March: week-ends

Other - please specify when and add any comment

Question Title

4. What type of LEISURE visitor do you currently attract in Jan-March? Please rank, firstly by geography (Required.)

Locals

Rest of Scotland

Rest of UK

Europe

Rest of the World

Question Title

5. By age:

18-35

36 -55

56 - 75

76+

Question Title

6. They come as:

Individuals

Couples

2 or 3 couples travelling together

Families

Groups e.g. travel trade or special interest

Groups e.g. stag and hen.

Question Title

7. Which, if any, of the following do you already do in January - March? (Tick all that apply)

Invest in additional marketing spend

Develop special offers

Create new products/services/experiences

Work with other businesses and events to generate business

Other (please specify)

Question Title

8. On average, what is the booking lead time for winter leisure visitors?

Up to one week.

Up to one month

Up to two months

Up to three months.

More than three months.

Question Title

9. We are reviewing what Edinburgh currently offers visitors in January - March.
What does your organisation provide that could attract more visitors to the city during that period? E.g. shows, gigs or concerts, courses, walks, exhibitions, tastings, demonstrations....

Question Title

10. Thinking about the city in general, what do you think are the current features that could encourage more visitors? Tick all that apply

Food and eating out

Bars and drinks

Quieter streets and attractions

Cheaper fares and accommodation

Entertainment and culture: theatre, concerts, gigs,

Shopping and the Sales

Sports events

The same as the rest of the year, but at a lower cost

Wintery weather e.g. misty and mysterious or cold and crisp

Other (please specify)

Quarter 1, 2019 - Winter capacity and visitor experience

Question Title

1. In what sector does your organisation principally operate? (Required.)

Question Title

2. What is the postcode for your business? (Required.)

Question Title

3. Are you keen to attract more visitors to your business in Q1, 2019? (Tick all that apply) (Required.)

Question Title

4. What type of LEISURE visitor do you currently attract in Jan-March? Please rank, firstly by geography (Required.)

Question Title

5. By age:

Question Title

6. They come as:

Question Title

7. Which, if any, of the following do you already do in January - March? (Tick all that apply)

Question Title

8. On average, what is the booking lead time for winter leisure visitors?

Question Title

9. We are reviewing what Edinburgh currently offers visitors in January - March.
What does your organisation provide that could attract more visitors to the city during that period? E.g. shows, gigs or concerts, courses, walks, exhibitions, tastings, demonstrations....

Question Title

10. Thinking about the city in general, what do you think are the current features that could encourage more visitors? Tick all that apply

Question Title

11. Do you have any ideas for or comments on the opportunities for Edinburgh in Q1, 2019?

Question Title

12. Would you be willing to be involved in helping to progress this project? If so, please provide your name and email

Question Title

* 1. In what sector does your organisation principally operate? (Required.)

Question Title

* 2. What is the postcode for your business? (Required.)

Question Title

* 3. Are you keen to attract more visitors to your business in Q1, 2019? (Tick all that apply) (Required.)

Question Title

* 4. What type of LEISURE visitor do you currently attract in Jan-March? Please rank, firstly by geography (Required.)

Question Title

* 5. By age:

Question Title

* 6. They come as:

Question Title

* 7. Which, if any, of the following do you already do in January - March? (Tick all that apply)

Question Title

* 8. On average, what is the booking lead time for winter leisure visitors?

Question Title

* 9. We are reviewing what Edinburgh currently offers visitors in January - March. What does your organisation provide that could attract more visitors to the city during that period? E.g. shows, gigs or concerts, courses, walks, exhibitions, tastings, demonstrations....

Question Title

* 10. Thinking about the city in general, what do you think are the current features that could encourage more visitors? Tick all that apply

Question Title

* 11. Do you have any ideas for or comments on the opportunities for Edinburgh in Q1, 2019?

Question Title

* 12. Would you be willing to be involved in helping to progress this project? If so, please provide your name and email

1. In what sector does your organisation principally operate? (Required.)

2. What is the postcode for your business? (Required.)

3. Are you keen to attract more visitors to your business in Q1, 2019? (Tick all that apply) (Required.)

4. What type of LEISURE visitor do you currently attract in Jan-March? Please rank, firstly by geography (Required.)

5. By age:

6. They come as:

7. Which, if any, of the following do you already do in January - March? (Tick all that apply)

8. On average, what is the booking lead time for winter leisure visitors?

9. We are reviewing what Edinburgh currently offers visitors in January - March.
What does your organisation provide that could attract more visitors to the city during that period? E.g. shows, gigs or concerts, courses, walks, exhibitions, tastings, demonstrations....

10. Thinking about the city in general, what do you think are the current features that could encourage more visitors? Tick all that apply

11. Do you have any ideas for or comments on the opportunities for Edinburgh in Q1, 2019?

12. Would you be willing to be involved in helping to progress this project? If so, please provide your name and email