The Edinburgh 2020 Tourism Strategy has "extending the season" as a strategic priority, with a focus on January - March.    A working group is looking at this and needs information from industry to provide really granular detail about what types of business need more visitors, when.    We also want to get a clearer picture of what the city offers visitors at that time of year and who is currently coming.   This survey will inform our planning for Q1, 2019 which could involve a collaborative marketing campaign or product development initiatives.  

We would really appreciate 7 minutes of your time to complete the follow survey and give us your thoughts.  If you would like to respond differently from separate business units (e.g. as a hotel and and as a restaurant) please complete more than one survey. 

All responses are anonymous unless you choose to provide your details.

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* 1. In what sector does your organisation principally operate?

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* 2. What is the postcode for your business?

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* 3. Are you keen to attract more visitors to your business in Q1, 2019? (Tick all that apply)

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* 4. What type of LEISURE visitor do you currently attract in Jan-March?   Please rank,  firstly by geography

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* 5. By age:

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* 6. They come as:

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* 7. Which, if any, of the following do you already do in January - March? (Tick all that apply)

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* 8. On average, what is the booking lead time for winter leisure visitors?

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* 9. We are reviewing what Edinburgh currently offers visitors in January - March.   
What does your organisation provide that could attract more visitors to the city during that period?  E.g. shows, gigs or concerts, courses, walks, exhibitions, tastings, demonstrations....

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* 10. Thinking about the city in general, what do you think are the current features that could encourage more visitors?  Tick all that apply

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* 11. Do you have any ideas for or comments on the opportunities for Edinburgh in Q1, 2019?

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* 12. Would you be willing to be involved in helping to progress this project?  If so, please provide your name and email

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