SurveyMonkey Powered Online Survey

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* 1. Contact details (optional)

Name

Company

Job title

Email Address

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* 2. What is the name of the club/team/organization that you work for?

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* 3. What is the name of your club or team's venue? (if applicable)

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* 4. In which country is your club/team/organization based?

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* 5. Is your venue a

Stadium

Arena

Concert Hall

Convention/Exhibition Centre

Not associated with an individual venue

Other (please specify)

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* 6. How many total event days would you estimate that your primary venue will host in 2016?

0-49

50-99

100-149

150-199

200-249

250-299

300+

Not associated with an individual venue

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* 7. Which of the following do you believe is of the highest priority for clubs/teams/organizations in 2017?

Increasing overall attendance at events

Increasing revenue / creating new revenue streams

Increasing season ticket/membership holders

Improving the overall fan/guest experience

Enhancing technology use within your venue

Other (please specify)

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* 8. Which of the following do you believe is of the highest priority for clubs/teams/organizations over the next 3 years?

Increasing overall attendance at events

Increasing revenue / creating new revenue streams

Increasing season ticket/membership holders

Improving the overall fan/guest experience

Enhancing technology use within your venue

Other (please specify)

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* 9. Which of the following do you think represents the biggest % opportunity for revenue growth for venues (i.e. largest % increase of current revenue)?

Food and beverage operations (increased concessions, in-seat ordering, express pick-up, self-service kiosk)

Sponsorship placement or activation (in-venue, digital, in-game promotions)

Ticket sales (gate revenues, premium tickets)

Retail sales (team/player merchandise, memorabilia)

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* 10. In your own opinion, please rank the following aspects of the fan experience from most to least important (1 = most important, 6 = least important)

	1 (most important)	2	3	4	5	6 (least important)
Venue technology (e.g., size and number of video screens, Wi-Fi and phone connectivitity etc.)	Venue technology (e.g., size and number of video screens, Wi-Fi and phone connectivitity etc.) 1 (most important)	Venue technology (e.g., size and number of video screens, Wi-Fi and phone connectivitity etc.) 2	Venue technology (e.g., size and number of video screens, Wi-Fi and phone connectivitity etc.) 3	Venue technology (e.g., size and number of video screens, Wi-Fi and phone connectivitity etc.) 4	Venue technology (e.g., size and number of video screens, Wi-Fi and phone connectivitity etc.) 5	Venue technology (e.g., size and number of video screens, Wi-Fi and phone connectivitity etc.) 6 (least important)
Venue safety and security	Venue safety and security 1 (most important)	Venue safety and security 2	Venue safety and security 3	Venue safety and security 4	Venue safety and security 5	Venue safety and security 6 (least important)
Venue environment (e.g., seating quality, temperature inside venue, cleanliness, etc.)	Venue environment (e.g., seating quality, temperature inside venue, cleanliness, etc.) 1 (most important)	Venue environment (e.g., seating quality, temperature inside venue, cleanliness, etc.) 2	Venue environment (e.g., seating quality, temperature inside venue, cleanliness, etc.) 3	Venue environment (e.g., seating quality, temperature inside venue, cleanliness, etc.) 4	Venue environment (e.g., seating quality, temperature inside venue, cleanliness, etc.) 5	Venue environment (e.g., seating quality, temperature inside venue, cleanliness, etc.) 6 (least important)
Food and beverage experience (e.g., quality of food and drink, speed of service at concession stands, in seat mobile ordering/payment, etc.)	Food and beverage experience (e.g., quality of food and drink, speed of service at concession stands, in seat mobile ordering/payment, etc.) 1 (most important)	Food and beverage experience (e.g., quality of food and drink, speed of service at concession stands, in seat mobile ordering/payment, etc.) 2	Food and beverage experience (e.g., quality of food and drink, speed of service at concession stands, in seat mobile ordering/payment, etc.) 3	Food and beverage experience (e.g., quality of food and drink, speed of service at concession stands, in seat mobile ordering/payment, etc.) 4	Food and beverage experience (e.g., quality of food and drink, speed of service at concession stands, in seat mobile ordering/payment, etc.) 5	Food and beverage experience (e.g., quality of food and drink, speed of service at concession stands, in seat mobile ordering/payment, etc.) 6 (least important)
Luxury or premium services and amenities (e.g., premium seating areas, fine dining options, etc.)	Luxury or premium services and amenities (e.g., premium seating areas, fine dining options, etc.) 1 (most important)	Luxury or premium services and amenities (e.g., premium seating areas, fine dining options, etc.) 2	Luxury or premium services and amenities (e.g., premium seating areas, fine dining options, etc.) 3	Luxury or premium services and amenities (e.g., premium seating areas, fine dining options, etc.) 4	Luxury or premium services and amenities (e.g., premium seating areas, fine dining options, etc.) 5	Luxury or premium services and amenities (e.g., premium seating areas, fine dining options, etc.) 6 (least important)
Entertainment (e.g., entertainment during breaks, halftime shows, etc.)	Entertainment (e.g., entertainment during breaks, halftime shows, etc.) 1 (most important)	Entertainment (e.g., entertainment during breaks, halftime shows, etc.) 2	Entertainment (e.g., entertainment during breaks, halftime shows, etc.) 3	Entertainment (e.g., entertainment during breaks, halftime shows, etc.) 4	Entertainment (e.g., entertainment during breaks, halftime shows, etc.) 5	Entertainment (e.g., entertainment during breaks, halftime shows, etc.) 6 (least important)

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* 11. How likely are you to implement any of the following for your fans in the next 3 years?

	Very likely	Somewhat likely	Not sure	Somewhat unlikely	Very unlikely	Already implemented
Creating a mobile app specifically for your venue or team	Creating a mobile app specifically for your venue or team Very likely	Creating a mobile app specifically for your venue or team Somewhat likely	Creating a mobile app specifically for your venue or team Not sure	Creating a mobile app specifically for your venue or team Somewhat unlikely	Creating a mobile app specifically for your venue or team Very unlikely	Creating a mobile app specifically for your venue or team Already implemented
Use a paperless ticket to enter the venue (e.g. membership card, mobile phone, etc.)	Use a paperless ticket to enter the venue (e.g. membership card, mobile phone, etc.) Very likely	Use a paperless ticket to enter the venue (e.g. membership card, mobile phone, etc.) Somewhat likely	Use a paperless ticket to enter the venue (e.g. membership card, mobile phone, etc.) Not sure	Use a paperless ticket to enter the venue (e.g. membership card, mobile phone, etc.) Somewhat unlikely	Use a paperless ticket to enter the venue (e.g. membership card, mobile phone, etc.) Very unlikely	Use a paperless ticket to enter the venue (e.g. membership card, mobile phone, etc.) Already implemented
Loyalty rewards program for your team or venue	Loyalty rewards program for your team or venue Very likely	Loyalty rewards program for your team or venue Somewhat likely	Loyalty rewards program for your team or venue Not sure	Loyalty rewards program for your team or venue Somewhat unlikely	Loyalty rewards program for your team or venue Very unlikely	Loyalty rewards program for your team or venue Already implemented
Contactless or mobile payment (via phone or smart chip)	Contactless or mobile payment (via phone or smart chip) Very likely	Contactless or mobile payment (via phone or smart chip) Somewhat likely	Contactless or mobile payment (via phone or smart chip) Not sure	Contactless or mobile payment (via phone or smart chip) Somewhat unlikely	Contactless or mobile payment (via phone or smart chip) Very unlikely	Contactless or mobile payment (via phone or smart chip) Already implemented
WiFi available in venue	WiFi available in venue Very likely	WiFi available in venue Somewhat likely	WiFi available in venue Not sure	WiFi available in venue Somewhat unlikely	WiFi available in venue Very unlikely	WiFi available in venue Already implemented

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* 12. Which of the following technologies do you think will have the biggest impact on the fan experience at venues through 2025?

Virtual reality

In-seat/mobile food and beverage ordering

Beacon technology

WiFi connectivity

Self-service ordering kiosks

Larger video screens

Replays and gamification available on mobile device

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* 13. Which of the following technologies do you think will have the biggest impact on revenues for organizations/venues through 2025?

Virtual reality

In-seat/mobile food and beverage ordering

Beacon technology

WiFi connectivity

Self-service ordering kiosks

Larger video screens

Replays and gamification available on mobile device

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* 14. On a scale of 1-10, how important do you think each of the following technologies are to have implemented in venues by the year 2025? (10 being the most important)

	1 (least important)	2	3	4	5	6	7	8	9	10 (most important)
Virtual reality	Virtual reality 1 (least important)	Virtual reality 2	Virtual reality 3	Virtual reality 4	Virtual reality 5	Virtual reality 6	Virtual reality 7	Virtual reality 8	Virtual reality 9	Virtual reality 10 (most important)
In-seat/mobile food and beverage ordering	In-seat/mobile food and beverage ordering 1 (least important)	In-seat/mobile food and beverage ordering 2	In-seat/mobile food and beverage ordering 3	In-seat/mobile food and beverage ordering 4	In-seat/mobile food and beverage ordering 5	In-seat/mobile food and beverage ordering 6	In-seat/mobile food and beverage ordering 7	In-seat/mobile food and beverage ordering 8	In-seat/mobile food and beverage ordering 9	In-seat/mobile food and beverage ordering 10 (most important)
Beacon technology	Beacon technology 1 (least important)	Beacon technology 2	Beacon technology 3	Beacon technology 4	Beacon technology 5	Beacon technology 6	Beacon technology 7	Beacon technology 8	Beacon technology 9	Beacon technology 10 (most important)
WiFi connectivity	WiFi connectivity 1 (least important)	WiFi connectivity 2	WiFi connectivity 3	WiFi connectivity 4	WiFi connectivity 5	WiFi connectivity 6	WiFi connectivity 7	WiFi connectivity 8	WiFi connectivity 9	WiFi connectivity 10 (most important)
Self-service ordering kiosks	Self-service ordering kiosks 1 (least important)	Self-service ordering kiosks 2	Self-service ordering kiosks 3	Self-service ordering kiosks 4	Self-service ordering kiosks 5	Self-service ordering kiosks 6	Self-service ordering kiosks 7	Self-service ordering kiosks 8	Self-service ordering kiosks 9	Self-service ordering kiosks 10 (most important)
Larger video screens	Larger video screens 1 (least important)	Larger video screens 2	Larger video screens 3	Larger video screens 4	Larger video screens 5	Larger video screens 6	Larger video screens 7	Larger video screens 8	Larger video screens 9	Larger video screens 10 (most important)
Replays and gamification available on mobile device	Replays and gamification available on mobile device 1 (least important)	Replays and gamification available on mobile device 2	Replays and gamification available on mobile device 3	Replays and gamification available on mobile device 4	Replays and gamification available on mobile device 5	Replays and gamification available on mobile device 6	Replays and gamification available on mobile device 7	Replays and gamification available on mobile device 8	Replays and gamification available on mobile device 9	Replays and gamification available on mobile device 10 (most important)

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* 15. How likely are you to implement the following food and beverage features for your fans in the next 3 years?

	Very likely	Somewhat likely	Not sure	Somewhat unlikely	Very unlikely	Already implemented
Order food and beverage on mobile device and pick up at express line	Order food and beverage on mobile device and pick up at express line Very likely	Order food and beverage on mobile device and pick up at express line Somewhat likely	Order food and beverage on mobile device and pick up at express line Not sure	Order food and beverage on mobile device and pick up at express line Somewhat unlikely	Order food and beverage on mobile device and pick up at express line Very unlikely	Order food and beverage on mobile device and pick up at express line Already implemented
Order food and beverage at a self-service kiosk	Order food and beverage at a self-service kiosk Very likely	Order food and beverage at a self-service kiosk Somewhat likely	Order food and beverage at a self-service kiosk Not sure	Order food and beverage at a self-service kiosk Somewhat unlikely	Order food and beverage at a self-service kiosk Very unlikely	Order food and beverage at a self-service kiosk Already implemented
Utilize in-seat food and beverage ordering	Utilize in-seat food and beverage ordering Very likely	Utilize in-seat food and beverage ordering Somewhat likely	Utilize in-seat food and beverage ordering Not sure	Utilize in-seat food and beverage ordering Somewhat unlikely	Utilize in-seat food and beverage ordering Very unlikely	Utilize in-seat food and beverage ordering Already implemented
Use a loaded value ticket, or a season ticket holder card, to buy food or beverages (funds that are included with your ticket purchase)	Use a loaded value ticket, or a season ticket holder card, to buy food or beverages (funds that are included with your ticket purchase) Very likely	Use a loaded value ticket, or a season ticket holder card, to buy food or beverages (funds that are included with your ticket purchase) Somewhat likely	Use a loaded value ticket, or a season ticket holder card, to buy food or beverages (funds that are included with your ticket purchase) Not sure	Use a loaded value ticket, or a season ticket holder card, to buy food or beverages (funds that are included with your ticket purchase) Somewhat unlikely	Use a loaded value ticket, or a season ticket holder card, to buy food or beverages (funds that are included with your ticket purchase) Very unlikely	Use a loaded value ticket, or a season ticket holder card, to buy food or beverages (funds that are included with your ticket purchase) Already implemented
Targeted offers to fans based on previous purchase history	Targeted offers to fans based on previous purchase history Very likely	Targeted offers to fans based on previous purchase history Somewhat likely	Targeted offers to fans based on previous purchase history Not sure	Targeted offers to fans based on previous purchase history Somewhat unlikely	Targeted offers to fans based on previous purchase history Very unlikely	Targeted offers to fans based on previous purchase history Already implemented
Discounts for joining loyalty program / season ticket holder	Discounts for joining loyalty program / season ticket holder Very likely	Discounts for joining loyalty program / season ticket holder Somewhat likely	Discounts for joining loyalty program / season ticket holder Not sure	Discounts for joining loyalty program / season ticket holder Somewhat unlikely	Discounts for joining loyalty program / season ticket holder Very unlikely	Discounts for joining loyalty program / season ticket holder Already implemented
Concessions staff taking orders from fans while waiting in line (using mobile devices)	Concessions staff taking orders from fans while waiting in line (using mobile devices) Very likely	Concessions staff taking orders from fans while waiting in line (using mobile devices) Somewhat likely	Concessions staff taking orders from fans while waiting in line (using mobile devices) Not sure	Concessions staff taking orders from fans while waiting in line (using mobile devices) Somewhat unlikely	Concessions staff taking orders from fans while waiting in line (using mobile devices) Very unlikely	Concessions staff taking orders from fans while waiting in line (using mobile devices) Already implemented
None of these	None of these Very likely	None of these Somewhat likely	None of these Not sure	None of these Somewhat unlikely	None of these Very unlikely	None of these Already implemented

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* 16. Which of the following do you believe represents the top reason fans/guests do not purchase more food and beverage onsite?

Cost

Not knowing where in the venue to find what they want

Poor quality/variety of food and beverage

Service is too slow, long lines (don't want to miss the game)

Preferred method of payment is not accepted

They purchase an adequate amount

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* 17. Which of the following do you believe has the biggest potential to increase the speed of service for fans when purchasing food and beverage?

In-seat/mobile food and beverage ordering

Self-service ordering kiosks

Order food and beverage on mobile device and pick up at express line

Concessions staff taking orders from fans while waiting in line (using mobile devices)

Adding additional terminals / points of payment throughout the venue

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* 18. Which of the following do you believe has the biggest potential to increase food and beverage revenue?

In-seat/mobile food and beverage ordering

Self-service ordering kiosks

Order food and beverage on a mobile device and pick up at express line

Concessions staff taking orders from fans while waiting in line (using mobile devices)

Adding additional terminals / points of payment

Targeted offers to fans based on previous purchase history

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* 19. Does your venue currently use a real-time food and beverage inventory management system?

Yes

I don't know

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* 20. Does your venue currently allow suite holders to place food and beverage orders online in advance of an event?

Yes

We don't have suite seating

I don't know

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* 21. How important are the use of standsheets in helping manage your inventory and revenues?

Very important

Somewhat important

Not important

We do not use them

I don't know

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* 1. Contact details (optional)

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* 2. What is the name of the club/team/organization that you work for?

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* 3. What is the name of your club or team's venue? (if applicable)

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* 4. In which country is your club/team/organization based?

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* 5. Is your venue a

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* 6. How many total event days would you estimate that your primary venue will host in 2016?

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* 7. Which of the following do you believe is of the highest priority for clubs/teams/organizations in 2017?

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* 8. Which of the following do you believe is of the highest priority for clubs/teams/organizations over the next 3 years?

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* 9. Which of the following do you think represents the biggest % opportunity for revenue growth for venues (i.e. largest % increase of current revenue)?

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* 10. In your own opinion, please rank the following aspects of the fan experience from most to least important (1 = most important, 6 = least important)

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* 11. How likely are you to implement any of the following for your fans in the next 3 years?

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* 12. Which of the following technologies do you think will have the biggest impact on the fan experience at venues through 2025?

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* 13. Which of the following technologies do you think will have the biggest impact on revenues for organizations/venues through 2025?

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* 14. On a scale of 1-10, how important do you think each of the following technologies are to have implemented in venues by the year 2025? (10 being the most important)

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* 15. How likely are you to implement the following food and beverage features for your fans in the next 3 years?

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* 16. Which of the following do you believe represents the top reason fans/guests do not purchase more food and beverage onsite?

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* 17. Which of the following do you believe has the biggest potential to increase the speed of service for fans when purchasing food and beverage?

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* 18. Which of the following do you believe has the biggest potential to increase food and beverage revenue?

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* 19. Does your venue currently use a real-time food and beverage inventory management system?

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* 20. Does your venue currently allow suite holders to place food and beverage orders online in advance of an event?

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* 21. How important are the use of standsheets in helping manage your inventory and revenues?

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* 22. If you were opening a new stadium/venue in 2025, what do you believe would be the most important feature to provide fans/guests?

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* 23. What is the top reason that would prevent you from adopting or implementing new technology in your venue? (optional question)

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* 24. What is the "coolest" stadium/venue trend that you have ever experienced or read about? (optional question)

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* 25. Besides your own venue, what venue do you think best represents the "Stadium/Venue of the Future"? (optional question)