Voice vs digital channels – competing or complementary? Part 1 – Customer preferences, choice, and satisfaction Question Title * 1. Please provide your details Name Role Organisation Email (You must enter a valid address so that we can send you the report) Phone number OK Question Title * 2. Do you capture your customers’ communication and channel preferences? No Yes OK Question Title * 3. If you capture customer channel preferences, does this change the treatment path? We don’t capture customer preferences No – we use all available channels No – we would like to change the treatment, but our systems don’t allow it Yes OK Question Title * 4. When a customer interacts via a digital channel, is the customer actively prompted or encouraged to speak with an agent at any point, if appropriate? No Yes OK Question Title * 5. When a customer calls to make a payment, are they offered an automated option (e.g., ‘Press 1 to make a payment or have a link sent to your mobile phone’)? No Yes Our call centre does not take payments OK Question Title * 6. Have you noticed a difference between satisfaction or NPS scores for digital vs voice? Our digital scores are generally better Our voice scores are generally better Our digital and voice scores are generally the same We don’t measure satisfaction/NPS of digital We don’t measure satisfaction/NPS of voice We don’t measure satisfaction/NPS of digital or voice OK NEXT