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State of the Nation 2022: Industry Survey

Industry respondents

The State of the Nation is the DTG's annual data-driven analysis of the digital TV industry. Your responses, along with those of more than 2,000 consumers across all TV viewing demographics, will set the benchmarks, set the trends and set the direction of future innovation, technologies and policy.  

An important elevator pitch to Government, investors and international partners, the report also sets out the value the UK contributes as a world leader in the sector.

This survey should only take five minutes to complete.
1.Do you believe the level of digital TV innovation being pioneered in the UK is -(Required.)
2.Please score these areas of potential focus for digital TV innovation in the UK (1=low potential, 5 = high potential)(Required.)
Low potential 1.
2.
3.
4.
High Potential 5.
Sound technology
Broadcast via 5G
Optimising the TV experience on mobile devices
Sports TV technology
Compression
Addressable advertising
Augmented/Virtual/Mixed Reality
Sustainability
Improvements in picture quality
Integration of broadcast and IP services on TV sets
AI and Machine Learning
Gaming
Automated techniques for adapting content to multiple screens
Ultra HD (UHD)
New TV content formats
Esports
Universal search and discovery of content
User Interface
3.Please state to what level you agree with these statements about potential threats to the digital TV innovation sector in the UK (1= Strongly disagree, 3= Neither agree or disagree, 5= Strongly agree)(Required.)
Strongly disagree
1.
2.
Neither agree or disagree
3.
4.
Strongly agree
5.
Further innovation in broadcast will be sidelined in favour of a move to streaming
The trend towards streaming means standards will be increasingly developed outside the UK
Funding of innovation is available only if a clear return on investment is anticipated
HD is sufficient for television broadcasts
The current absence of mandated switch-off/switch-over deadlines for broadcast services (eg Standard definition on DVB-T) is limiting UK innovation
New video coding standards are essential to support streaming services
The key innovations in TV broadcast are now in place and so future work is relatively minor
Innovation in broadcast technology should be abandoned in favour of progressing improvements in IP-based delivery
The key technical innovations in streaming services are now in place and so future work is relatively minor
5G broadcast delivers an IP-based future for television services
4.Should the UK TV industry continue to innovate and develop new technology, or instead utilise existing standards and technologies already available?
(Please rate on a scale of 1 to 5 where 1 = utilise existing standards, 3 = use both and 5 = focus on innovating new technologies)(Required.)
1
2
3
4
5
5.How important is it to you that everyone in the UK has access to free, national and geographically relevant television in the future (this is currently provided by public service broadcasters such as BBC, ITV, Channel 4, Channel 5, and News outlets including Sky News and GB News)?
(Please rate on a scale of 1 to 5, where 1 = not important at all and 5 = very important)(Required.)
1
2
3
4
5
6.Which areas should the industry focus upon to ensure the UK sustains a national television proposition that remains relevant and unique against the backdrop of a global content ecosystem? (Please select no more than 3)(Required.)
7.Which areas should the industry focus upon to ensure it is ready for a fully IP future? (Please select no more than 3)(Required.)
8.Please score the following areas where additional industry efforts could be placed to improve consumer viewing experiences when watching television. (1=limited industry effort required, 5 = significant additional industry effort required)(Required.)
1
2
3
4
5
Consistent streaming experience
Improving programming and content
User interface & search and navigation
Aggregation of streaming apps and services into one place
Improved audio experiences
Advertising technology
Personalised viewing experiences
Voice control and voice search
Better picture quality
Accessibility
9.Which of the following do you think are most important to consumers while viewing? (Please select no more than 3)(Required.)
10.Sustainability: How important is establishing a baseline set of metrics to fully quantify the end-to-end comparable energy usage across both broadcasting and streaming services? (Please rate on a scale of 1 to 5, where 1 = not at all important and 5 = very important)(Required.)
1
2
3
4
5
11.In your opinion, which segment of the broadcast delivery chain could make the most gains in reducing environmental impact?(Required.)
12.Content delivered in higher resolutions and at higher frame rates uses more energy.  What ceiling should be set, if any, on TV resolution to help accurately define (and meet) sustainability targets?(Required.)
13.Where is your company HQ located?(Required.)
About you
14.Which industry sector do you work in?(Required.)
15.Please indicate your name, job title and company. Your responses will never be shared or attributed to you personally or to your company (OPTIONAL)
Current Progress,
0 of 15 answered