Ad Testing Template Question Title * 1. Thinking about the ad overall, which of the following best describes your feelings about it? Like it very much Like it somewhat Feel neutral about it Dislike it somewhat Dislike it very much Question Title * 2. How believable is the ad? Extremely believable Very believable Somewhat believable Not so believable Not at all believable Question Title * 3. How relevant is the ad to your wants and needs? Extremely relevant Very relevant Somewhat relevant Not so relevant Not at all relevant Question Title * 4. How unique is the ad? Extremely unique Very unique Somewhat unique Not so unique Not at all unique Question Title * 5. How different is the ad from existing ads? Extremely different Very different Somewhat different Not so different Not at all different Question Title * 6. How well does the ad communicate the main message? Extremely well Very well Somewhat well Not so well Not at all well Question Title * 7. If the product were available today, how likely would you be to buy the product based on the ad? Extremely likely Very likely Somewhat likely Not so likely Not at all likely Question Title * 8. In your own words, what is the main message of the ad? Done