1.Which best describes your role in your organization’s decision-making process for [CATEGORY] purchases?

I am the primary decision-maker

I have influence but I am not the primary decision maker

I am not involved in the decision-making process

2.When you think of [CATEGORY], what is the first brand that comes to mind?

3.When you think of [CATEGORY], what other brands come to mind?

4.Which of the following [CATEGORY] brands have you heard of? Select all that apply.

Competitor B

Competitor D

Competitor A

Competitor C

Your brand

None of the above

5.How familiar are you with following [CATEGORY] brands?

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

Competitor C

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

Your brand

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

Competitor B

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

Competitor A

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

Competitor D

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

6.Which of the following [CATEGORY] brands has your company bought from in the last 12 months? Select all that apply.

Competitor C

Competitor D

Your brand

Competitor A

Competitor B

None of the above

7.Does your company plan to purchase [CATEGORY] in the next 12 months?

Definitely yes

Probably yes

Probably no

Definitely no

Not sure

8.Which of the following brands would you consider if your company were to buy [CATEGORY] in the 12 months? Select all that apply.

Competitor B

Competitor D

Competitor A

Competitor C

Your brand

Other (please specify)

None of the above

9.For your next purchase, which [CATEGORY] brand would your company buy?

Your brand

Competitor B

Competitor D

Competitor A

Competitor C

Other (please specify)

None of the above