Exit B2B Brand Tracking Survey Question Title * 1. Which best describes your role in your organization’s decision-making process for [CATEGORY] purchases? I am the primary decision-maker I have influence but I am not the primary decision maker I am not involved in the decision-making process Question Title * 2. When you think of [CATEGORY], what is the first brand that comes to mind? Question Title * 3. When you think of [CATEGORY], what other brands come to mind? Question Title * 4. Which of the following [CATEGORY] brands have you heard of? Select all that apply. Competitor A Competitor C Your brand Competitor D Competitor B None of the above Question Title * 5. How familiar are you with following [CATEGORY] brands? Very familiar Somewhat familiar Not so familiar Not at all familiar Your brand Your brand Very familiar Your brand Somewhat familiar Your brand Not so familiar Your brand Not at all familiar Competitor A Competitor A Very familiar Competitor A Somewhat familiar Competitor A Not so familiar Competitor A Not at all familiar Competitor B Competitor B Very familiar Competitor B Somewhat familiar Competitor B Not so familiar Competitor B Not at all familiar Competitor C Competitor C Very familiar Competitor C Somewhat familiar Competitor C Not so familiar Competitor C Not at all familiar Competitor D Competitor D Very familiar Competitor D Somewhat familiar Competitor D Not so familiar Competitor D Not at all familiar Question Title * 6. Which of the following [CATEGORY] brands has your company bought from in the last 12 months? Select all that apply. Competitor D Competitor B Competitor A Your brand Competitor C None of the above Question Title * 7. Does your company plan to purchase [CATEGORY] in the next 12 months? Definitely yes Probably yes Probably no Definitely no Not sure Question Title * 8. Which of the following brands would you consider if your company were to buy [CATEGORY] in the 12 months? Select all that apply. Your brand Competitor A Competitor D Competitor B Competitor C Other (please specify) None of the above Question Title * 9. For your next purchase, which [CATEGORY] brand would your company buy? Competitor D Competitor A Competitor C Competitor B Your brand Other (please specify) None of the above Next