Exit B2C Brand tracking survey Question Title * 1. When you think of [CATEGORY], what is the first brand that comes to mind? Question Title * 2. When you think of [CATEGORY], what other brands come to mind? Question Title * 3. Which of the following [CATEGORY] brands have you heard of? Select all that apply. Competitor D Competitor A Competitor C Competitor B Your brand None of the above Question Title * 4. How familiar are you with following [CATEGORY] brands? Very familiar Somewhat familiar Not so familiar Not at all familiar Competitor A Competitor A Very familiar Competitor A Somewhat familiar Competitor A Not so familiar Competitor A Not at all familiar Your brand Your brand Very familiar Your brand Somewhat familiar Your brand Not so familiar Your brand Not at all familiar Competitor C Competitor C Very familiar Competitor C Somewhat familiar Competitor C Not so familiar Competitor C Not at all familiar Competitor D Competitor D Very familiar Competitor D Somewhat familiar Competitor D Not so familiar Competitor D Not at all familiar Competitor B Competitor B Very familiar Competitor B Somewhat familiar Competitor B Not so familiar Competitor B Not at all familiar Question Title * 5. Which of the following [CATEGORY] brands have you bought from in the last 12 months? Select all that apply. Your brand Competitor A Competitor B Competitor C Competitor D None of the above Question Title * 6. Do you plan to purchase [CATEGORY] in the next 12 months? Definitely yes Probably yes Probably no Definitely no Not sure Question Title * 7. Which of the following brands would you consider if you were to buy [CATEGORY] in the 12 months? Select all that apply. Your brand Competitor C Competitor A Competitor D Competitor B Other (please specify) None of the above Question Title * 8. For your next purchase, which [CATEGORY] brand would you buy? Your brand Competitor A Competitor B Competitor C Competitor D Other (please specify) None of the above Next