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Brand Pulse Survey: Attributes
1.
When deciding on a [CATEGORY], how important are each of the following attributes?
Very important
Somewhat important
Not so important
Not at all important
Attribute A
Very important
Somewhat important
Not so important
Not at all important
Attribute B
Very important
Somewhat important
Not so important
Not at all important
Attribute C
Very important
Somewhat important
Not so important
Not at all important
Attribute D
Very important
Somewhat important
Not so important
Not at all important
Attribute E
Very important
Somewhat important
Not so important
Not at all important
2.
Thinking about [COMPANY], what word or short phrase first comes to mind?
3.
Which of the following, if any, do you associate with [COMPANY]? Select all that apply.
Attribute C
Attribute B
Attribute E
Attribute D
Attribute A
None of the above
4.
Do you agree or disagree with each of the following statements about [COMPANY]?
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Statement A
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Statement B
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Statement C
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Statement D
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Statement E
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
5.
Please select which statement best describes [COMPANY].
Their best days are ahead
Their best days are behind