1.When you think of [CATEGORY], what is the first brand that comes to mind?

2.When you think of [CATEGORY], what other brands come to mind?

3.Which of the following [CATEGORY] brands have you heard of? Select all that apply.

Your brand

Competitor C

Competitor B

Competitor A

Competitor D

None of the above

4.How familiar are you with following [CATEGORY] brands?

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

Your brand

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

Competitor A

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

Competitor B

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

Competitor C

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar

Competitor D

Very familiar

Somewhat familiar

Not so familiar

Not at all familiar