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Buyer persona survey
1.
Which of the following [PRODUCT/SERVICE CATEGORY] products or services do you currently use? Select all that apply.
[Your product or service]
[Product or Service A]
[Product or Service C]
[Product or Service D]
[Product or Service B]
Other (please specify)
None of the above
2.
How often do you use [PRODUCT/SERVICE CATEGORY] products or services?
Daily
Weekly
Monthly
Less than monthly
Never
3.
On a scale of 0 to 10,
How likely is it that you would recommend the [PRODUCT/SERVICE CATEGORY] products you are currently using to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likely
Extremely likely
0
1
2
3
4
5
6
7
8
9
10
4.
How are the [PRODUCT/SERVICE CATEGORY] products or services you are currently using helping you address any issues you faced before your purchase? (Select all that apply)
Provides expertise and guidance
Saves me time
Saves me money
Allows me to focus on more important tasks
Improved my productivity
Helps me make decisions more quickly
Helps me make decisions more confidently
NA - it has not really solved any issue