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Competitive Differentiation Survey
1.
What challenges were you experiencing with your previous vendor(s) that prompted you to evaluate [PRODUCT]? Select all that apply.
Low/no ROI for the investment
Unable to scale performance tests
Difficulty integrating testing solutions into existing tools
Untimely support/poor customer experience
Other (please specify)
2.
What tools [software, products, services, etc.] did you use prior to [PRODUCT] or are currently using? Select all that apply.
Product A
Product B
Product C
Product D
Other (please specify)
3.
What features of [PRODUCT] do you value the most when compared against competitive solutions? Select all that apply.
Breadth of capabilities and support
Centralized management across a distributed environment
Flexibility of implementation
Performance
Scalability
Integration with organizational tools currently being used
4.
What benefits have you experienced, or do you expect to experience, as a result of using [PRODUCT]? Select all that apply.
Improved return on software investment
Improved the efficiency of business processes
Reduced costs
Proactive versus reactive management (support, consulting, troubleshooting, etc.)
None of the above
5.
Which of the following statements do you agree with? Select all that apply.
[PRODUCT] offers a better price for the services offered compared to competitive solutions.
I would recommend [PRODUCT] over [any main competitor(s)] because [PRODUCT]’s integration capabilities are superior.
[PRODUCT]’s support exceeded my expectations compared to similar vendors I have worked with in the past.
None of the above
6.
What were the most valuable aspects/features of [PRODUCT] in your decision to choose us over other vendors you evaluated? Select all that apply.
Compatibility with current organizational tools
Relationship & communication with the Sales Rep
Expansive feature options
Price point compared to offered features/services
Other (please specify)
7.
How quickly did you see a return on your investment in [PRODUCT] compared to vendors you have worked with in the past?
Much faster
Somewhat faster
About the same
Somewhat slower
Much slower
I don't know/not applicable
8.
In a sentence or two, what was your overall experience using [PRODUCT], with particular attention to experiences you’ve had in the past with other vendors?