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Football fan engagement
This survey assumes you support a UK football team and are aged 18 or over. If this does not apply, thank you for your interest but unfortunately you do not qualify for this survey.
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1.
What is your age?
(Required.)
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 or older
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2.
What is your gender?
(Required.)
Female
Male
Prefer not to say
Other (please specify)
*
3.
Please state the main football team you support?
(Required.)
4.
If you support any other team/s please list below.
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5.
How many live professional football matches for the main team you support have you attended in the past year?
(Required.)
I have never been to a live professional football match
None in the past year although I have in previous years
1 match
2-3 matches
4-5 matches
6-10 matches
Over 10 matches
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6.
Which social media platforms do you use? (please select all that apply)
(Required.)
Facebook
Twitter
Instagram
Snapchat
YouTube
I do not use social media
Other (please specify)
7.
Thinking of the
main
team you support which of the below applies to your usage on the various platforms?
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Facebook
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Twitter
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Instagram
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Snapchat
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
YouTube
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Subscription Emails
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Other (please specify)
8.
Thinking of the
other
team/s you support which of the below applies to your usage on the various platforms?
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Facebook
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Twitter
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Instagram
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Snapchat
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
YouTube
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Subscription Emails
General news applications eg BBC Sport, Sky Sports
Team account/page
Individual players accounts/pages
Club specific fan accounts/groups/pages
Fan accounts/groups/pages eg Sportsbible
Journalist accounts/pages
Governing bodies eg Premier League, FIFA, The FA, EFL
N/A
Other (please specify)
9.
When you attend a match which of the following apply to you?
Every match I attend
Majority of matches I attend
Minority of matches I attend
Only at significant/big matches; derby, finals etc
Depends on the opposition
Never
Not available
I buy a programme
Every match I attend
Majority of matches I attend
Minority of matches I attend
Only at significant/big matches; derby, finals etc
Depends on the opposition
Never
Not available
I buy a fanzine
Every match I attend
Majority of matches I attend
Minority of matches I attend
Only at significant/big matches; derby, finals etc
Depends on the opposition
Never
Not available
I buy a team sheet
Every match I attend
Majority of matches I attend
Minority of matches I attend
Only at significant/big matches; derby, finals etc
Depends on the opposition
Never
Not available
I buy club merchandise
Every match I attend
Majority of matches I attend
Minority of matches I attend
Only at significant/big matches; derby, finals etc
Depends on the opposition
Never
Not available
I use the clubs social media accounts to see the team/news
Every match I attend
Majority of matches I attend
Minority of matches I attend
Only at significant/big matches; derby, finals etc
Depends on the opposition
Never
Not available
I use a third party social media account (eg journalist, sky, bbc etc) to see the team/news
Every match I attend
Majority of matches I attend
Minority of matches I attend
Only at significant/big matches; derby, finals etc
Depends on the opposition
Never
Not available
I use the clubs official smart phone application
Every match I attend
Majority of matches I attend
Minority of matches I attend
Only at significant/big matches; derby, finals etc
Depends on the opposition
Never
Not available
I use a third party smart phone application
Every match I attend
Majority of matches I attend
Minority of matches I attend
Only at significant/big matches; derby, finals etc
Depends on the opposition
Never
Not available
I listen to the radio
Every match I attend
Majority of matches I attend
Minority of matches I attend
Only at significant/big matches; derby, finals etc
Depends on the opposition
Never
Not available
Other (please specify)
10.
Does your
main
club have an official smart phone application?
Yes
No
I don't know
11.
If your
main
club has an official smart phone application what do you use it for?
12.
During the season, on average how often do you engage with your club via social media/club application?
Everyday
5-6 times a week
3-4 times a week
1-2 times a week
Fortnightly
Monthly
Very rarely
Never
13.
During
off
season (typically June/July), on average how often do you engage with your club via social media/club application?
Everyday
5-6 times a week
3-4 times a week
1-2 times a week
Fortnightly
Monthly
Very rarely
Never
14.
Do you believe your club could do more to engage with you during the season?
No
Yes (please specify)
15.
Do you believe your club could do more to engage with you during the
off
season period?
No
Yes (please specify)
16.
How likely are you to buy merchandise having seen it on your clubs social media/application?
Very likely
Likely
Somewhat likely
Neither likely nor unlikely
Somewhat unlikely
Unlikely
Very unlikely
17.
How likely are you to buy matchday tickets having seen them advertised on your clubs social media/application?
Very likely
Likely
Somewhat likely
Neither likely nor unlikely
Somewhat unlikely
Unlikely
Very unlikely
18.
Thank you for completing the survey, I really appreciate it. As part of this research I will also be conducting some post survey interviews, therefore would be really grateful if you are also able to support me in this, however there is no obligation to do so.
If you are able to participate in an interview please leave your details below and I will be in contact shortly.
Name
Email Address