Question Title

* 1. Hedingham Omnibuses have been the local bus operator on route 87 since 2012, providing a 30 minute frequency service between Brightlingsea and Colchester during Monday to Saturday daytimes from early in the morning, with less frequent buses up to 2300 from Colchester and on Sundays. We replaced unsuccessful routes operated by First and others. However, the route runs at a loss and we can’t go on like that. So we thought we’d ask:

Why do you think people are preferring to use First over Hedingham buses,
despite the additional times we run?