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Helping businesses and charities bounce back from the lockdown
Thank you for agreeing to participate in this short survey. The survey is anonymous, and unattributable to a person. To take part you must be eighteen or over and resident in any part of the United Kingdom. The survey is voluntary and you do not have to answer a question if you do not wish to.
Lime Marketing is committed to helping small and medium sized local businesses and charities, kick-start their activity as the pandemic lockdown begins to ease. To help these businesses and charities, we are trying to understand how customers may have changed during lockdown, so those businesses can improve the way they communicate with their customers.
A little about yourself. Although the survey is anonymous and does not identify those who participate, it helps the survey is we can compare participants across a range of indicators.
1.
Gender
Which of the following best describes you?
Male
Female
LGBTQ+
Prefer not to say
2.
Which age group would you say you fit into?
18-34
35-44
45-54
55-64
65 and over
3.
Which best describes you activity?
(Please select as many as apply)
Employed full time
Employed part time (less than 30 hours per week)
Self-employed business/company owner
Self-employed freelancer/sole trader
Looking after family
Retired
Student
Not working
4.
How would you describe your employment situation during lockdown?
Food Shopping
Even if you do not do the main food shop in your household, we will want to hear your opinions.
5.
Thinking about the main food shop in your household, during lockdown how have you shopped?
(Please select as many as apply)
Continued to visit a supermarket for main shop
Used online delivery for main shop
Visited local shop for basics (bread/milk etc.)
Used take away delivery for meals
6.
Thinking about the main food shop in your household, have you switched the brands you purchase during the lockdown?
Switched many of the brands in the main household shop
Switched some of the brands in the main household shop
Not switched any of the brands in the main household shop
7.
Thinking about your answer above, why would you say this is?
8.
When the lockdown eases, will you continue to purchase brands you have switched to during lockdown?
Will continue to purchase all the brands I have switched to
Will continue to purchase some of the brands I have switched to
Have not switched brands. Not applicable to me
9.
Please name any of the brands that you have switched to, that you will continue to purchase after lockdown.
Communication from local companies and brands
During the lockdown, many companies and brands (including supermarkets) have communicated with consumers about, deliveries, click and collect, opening times, continuing to open, etc.
10.
Please tick any that apply to you.
a) I have seen communication from local companies
b) I have seen communication from brands
c) I have not seen any communication from local companies or brands
If you ticked a) above:
11.
What did the local company supply?
12.
How did you feel about the local company's communication?
13.
How did you respond or act upon the local company's communication, if at all?
If you ticked b) above:
14.
What were the names of the brands?
15.
How did you feel about the brands' communication?
16.
How did you respond or act upon the brands' communication, if at all?
Other shopping
17.
Thinking about the day-to-day activity during the lockdown, which statement applies to you?
I have shopped a lot more online than usual
I have shopped a little more online than usual
I have shopped online about the same as usual
I have shopped less online than usual
18.
Which three websites have you used most for online shopping?
Website 1
Website 2
Website 3
19.
When shopping online, which statement applies to you?
I always look for a local supplier
I sometimes look for a local supplier
I never look for a local supplier
20.
How do you think local online suppliers could get more business from you?
(Please select as many as you think)
Quicker delivery
Have a better website experience
A more personal service
Use social media (Facebook etc.) more efficiently
Hold more local events and promotions
Other (please specify in your own words)
Life in lockdown
21.
As the government begins to lift the lockdown and some aspects of life return to normal, what, if anything, will you miss about the period of lockdown?
22.
What, if anything, would you like to see change as a result of your experience of lockdown?
23.
Will the changes you described above influence what you buy in the future?
Influence what I buy a great deal
Influence what I buy somewhat
Influence what I buy a little
Not influence what I buy at all
Not sure
Why do you say that?
24.
Thank you for participating in this survey.
If you would like to be contacted for future Lime small business surveys, please enter your email address below.
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