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Online Content Strategy Template
1.
Through which of the following online formats do you prefer to learn about companies and the products or services they offer? (Select all that apply)
Longer articles or content (e.g., eBook, downloadable guide)
Videos (e.g., YouTube)
Audio (e.g., Podcast)
Photos, infographics, images, or illustrations
Customer reviews (e.g., Yelp, Amazon)
Social media posts (e.g., tweet, Facebook post)
Shorter articles or content (e.g., email newsletter, blog post)
Slides or presentations
Other (please specify)
2.
When you want to learn about companies and the products or services they offer, which tone do you appreciate? (Select all that apply)
Humorous
Informative
Friendly
Serious
Educational
Other (please specify)
3.
When you share information about companies and the products or services they offer, which of the following do you use? (Select all that apply)
Email
Facebook
Google+
LinkedIn
Pinterest
Twitter
I don't share this type of information online
Other (please specify)
4.
What is your relationship to our company? (Select all that apply)
I'm a customer
I've visited this company's website
I've received an email from this company
I follow this company on social media (e.g., Facebook, Twitter, Instagram, LinkedIn, Pinterest)
I've never had contact with this company
5.
How often would you want to receive information from our company?
Once a day or more
A few times a week
Once a week
Every now and then
Never
6.
What information would you like to see our company provide?
Current Progress,
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